everybody loves butterfinger.because the fact it's a wonderful candy and we're protecting the candy because nobody lays their finger on my butterfinger. and it goes back to my grandfather, my father, my kid, perfect snack to being the body building champion, we all have a treat. we don't want to deprive ourselves so why not have a butterfinger. even until today. >> also, butterfinger has taken out a million dollar insurance policy with lloyds of london so anyone that's had a problem with their butterfinger or it's been stolen or confiscated or eaten in front of your face by somebody else, you just go to butterfingers.com or butterfingers defense league.com. you can go there or go to facebook.com and you can find how to get back -- we'll reimburse you with your butterfinger that was taken or eaten. >> yeah, there's been like 20,000 reports of stolen butterfingers. you take this very seriously. >> we're very serious. we're here to defend and protect. it's what i live for. >> we'll show you this wonderful music video