strategy,buttheoppositemay bethe technique for stock dividends. buy high and sell low. david pelzer is back with us. and he joins us tonight from the nasdaq. welcome back to "nightly business report." nice to see you again. >> thank you for having me. >> tom: investors would be guided to buy when the dividend is high. what's considered a high dividend yield these days. >> anything over 3% is pretty good right now. especially something over 3.5. because that will get you a higher yield in the coupon on the 10-year treasury right now. >> tom: one investment strategy that has been popular for years, the dogs of the dow theory. you buy the highest dividend yielding stocks among the 30 components making up the dow jones industrial. how has that technique worked as an investment idea? >> in 2010 it did pretty well. the top 10 yields did 15% to 16%, which beat the overall dow, which was up 11%. if you take the six previous year. 2004 to 2009, they only onperformed one. >> tom: you said to look for the companies poised to raise dividends. how do you judge that. >> just don't bu