john is the president and chief operating officer of buzzfeed nyc. wildly popular buzzfeed, the only company to have mastered the fusion of social media and journalism. they have figured out how to keep their content free and still make money. the company became profitable with 80 million visits in august. they made a chance to go viral. they understand twitter better than anyone, save the people from twitter who are no longer able to speak about twitter. let's look at this private company with john. welcome. >> we got lucky tonight. we talk about your company buzz feed but we had a chance to talk about twitter. give it to me. >> what does it mean? >> it is the first pure social media ipo. this is a company that is pure in stream content advertising out of the gate. we know right now it is less than $1 billion in revenue. we won't know any numbers unless they leak out until three weeks before the road show. relatively little information but a lot of excitement. >> they are using that exception that congress just gave them. >> secret ipo, it's called.

>>> we're back with more with the president and ceo of buzzfeed.hat you figured out why journalism can thrive. >> we started without with the caps and the means and the web culture. and then we layered on more sco scoops andp basically we have a different kind of leisure content. one that appeals to young people. those young people still want news. >> you believe in having fun. >> that is part of the issue. >> but they believe in fun for old people. and we are creating leisure content to go against the hard content that appeals to a younger group of people. people have to figure out how to read it. >> if i look at the cable entrepreneurs of the 80s. i think that is what we are doing on social train tracks. facebook and twitter. that is the new network. we have mastered a way to create content on social. >> the purists are saying this aco rupter. when i look at what people read about what you say you are like m madmen. >> all branded content. we go back to the great stuff. we don't do banners. people hate banners. linkedin, google, facebook, banners

joining me now in new york, whitney jefferson, buzzfeed celebrity editor.hanks for coming on. >> thanks for having me, brian. >> i was there, you were there, we were at the barclay center. i notice when miley cyrus was supposed to finish, when it was the other performers turns, she kept dancing with that foam finger off in the corner. she wants us to talk about her, doesn't she? she wants this attention? >> she absolute redoes. get ready, world, this is the new miley. i work for the internet, obviously, so we've been keeping an eye on miley. she's kind of been like this since she got her haircut last september. she gave a quote to the toronto sun saying she never thought a haircut would change her entire persona, but it did. she also is kind of defending herself. she also has mentioned that she's been called names since she got her haircut, so she's kind of proving herself to be the new miley. >> she sure is. >> not hannah montana anymore. >> the second one, the reason why it's a jid media story is that her behavior was totally cringe worthy. >> i was in th

the buzzfeed politics.oke news of mccain's endorsement of romney and news of hillary clinton's 2016 campaign. we have tech investors adviser chris sh showeder. backed by sequoia ventures and sold last year. he was also the ceo of "washington post" "newsweek" interactive. let's talk about electnext. first of all what did you think about the pitch? >> there's a big opportunity for data to drive reporting but i don't like the idea they're distributing it on other publishers. putting your fate in their hands is exactly the opposite of what i think she should be doing. >> what about you, chris? >> i love the idea more information is at our hands to make better decisions but i'm not sure there's going to be a great business model behind this one. >> my question is going to be, how are they going to be able to add subscribers at a fast enough pace. this is how they make their money and that's what it's about, they have to make this beyond a hobby. keya, you're in the hot seat. chris, would you like to ask the firs

(laughter) you're not familiar with buzzfeed or-- maybe, i don't know-- duck dine steerx i don't know, right there second of all y are you [bleep] on news "the new york times". just moments after we saluted your statesmanship? you had to say one more thing. you're like the larry david of international diplomacy. (laughter) but look, reasonable people can disagree on syria. vladimir putin is entitled to his opinion on our political strategy. >> but now putin is taking aim at obama's claims that america is an exceptional nation. >> jon: oh no you did not. (laughter) what part of butter elvis don't you understand? (laughter) >> stating it is extremely dangerous to encourage people to see themselves as exceptional, whatever the motivation. we are all different, but when we ask for the lord's blessings, we must not forget that god created us equal. >> jon: [bleep] is that? when did vladimir putin start watching oprah? what the hell? and by the way, vladimir, i don't think you're the best guy to play the equality card. we are all together, beautiful colors in a rainbow, as long as you don't

. >> cramer talking to the coo of buzzfeed.e is some of the new internet stocks, nothing short but remarkable. but could a twitter ipo signal the end of this torrid run. i guess the question here is, first of all, does twitter suck the oxygen out of the room allocated to the other stocks. >> first of all the amount of money committed to these -- when you just take a look at the market cap, it's so enormous on the margins, could it? >> i certainly think it could. don't forget even if it does have a $20 billion valuation, that doesn't mean they're going to float $20 billion right off the bat. >> i think the demand is insatiable. look what happened to facebook. facebook did double the market cap. $55 billion in market cap to $107 billion. i think there's money coming out of other areas. they think this is the next growth phase of technology. think about all these companies you've been invested in and parked cash in, as far as technology is concerned, with no growth. you don't really get great returns, all of a sudden you have thes

a website buzzfeed reported on his direct messaging with the stripper, whose name is lindsay lee. >> if it hurts his will feel guilty. but it would be for a viable reason, not just me being a stripper. >> i don't study people's profile. i tweeted people back from all different types of backgrounds. it's not something i pay attention to. when somebody's kind to me, i often say thank you. >> booker's republican opponent says the whole thing is just a distraction in a campaign that should be focusing more on issues. >>> jurors in the michael jackson wrongful death case begin their first full days of deliberation this morning. the jury is being asked whether concert promoter aeg was negligent in hiring dr. conrad murray. murray is the doctor who injected jackson with a fatal dose of drugs. millions of dollars in damages are at stake. >>> a former montana teacher convicted of raping a student is a free man after serving just 30 days in prison. the case was drawing worldwide condemnation for the length of that sentence. the 14-year-old victim in the case committed suicide. her mother is st

to change that this morning, opening what you post publicly to certain news agencies, including buzzfeedsuppose in the hopes that hoda and kathy lee will quote facebook more often. for instance, if cnn wanted to see what people were saying about the fire on mt. diablo, well, that's easy to find on twitter, but unless somebody at cnn just happens to be your friend on facebook, they'd never see your post. if you set your posts to public, certain news agencies will now be able to see it. i should point out, by the way, we are not one of those news agencies. facebook shares doing very well this morning, flirting with new highs. the market in general doing very well. the dow starting over 15,000. back to you. >> let's hope it stays up. thank you, scott. >>> a new study is calling into question the federal government's recommendations for mammograms. current recommendations limit mammograms to women ages 50 to 74. researchers at harvard medical school studied more than 600 women who died from breast cancer. they found more than half were you should the age of 50 when they died. researchers thi

at the offices of buzzfeed, which tracks viral content on the web, a young staff finds plenty to writeut. but rarely in cursive. >> it's like collecting tropical fish or learning to play the organ. >> jan olsen teaches cursive to teachers. like music, she says, cursive has a positive developmental impact on children. >> in music they learn how to connect the notes and in cursive, they learn how to connect the letters. >> back at south lawrence east -- >> when do you think you're going to use your signature in cursive? >> the principal believes that cursive helps explain the school's high achievement scores. >> one of the waz we've differentiated ourselves within the district is the adoption of a penmanship program. >> those who hold fast to pen and paper say in the world of digital shorthand, the arlt of writing will have its place. >> as long as we are human beings there will always be a desire to hand-write someone, do tell them how you feel. >> and for more on lester's story and the great writing debate, you can go to our website, nbcnightlynews.com. that is "nbc nightly news" for t

. >> that was cramer talking to the coo of buzzfeed saying twitter could fetch as much as $20 billionyear to date performance of some of the new internet stocks nothing short of remarkable, but could a twitter ipo signal the end of this torrid run? the question here is first of all does twitter suck the oxygen out of the room in terms of money that can be allocated to some of these other stocks? >> first of all, the amount of money already committed to these, when you look at the market cap in the tech space that's so enormous, on the margins, could it? i think it certainly could. don't forget even if it does fetch a $20 billion valuation, that doesn't mean they're going to float $20 billion right off the bat. let's assume you'll have $3 billion, $4 billion worth of stock sold. >> look what just happened to facebook. facebook just doubled in market cap. it went from $55 billion in market cap to $107 billion. to me, i think there's money coming out of other areas. they think this is the next growth phase in technology. think about all these companies you've been invested in as far as t

buzzfeed is a lot of fun to look at.witter is the rails, twitter is the way that people communicate now and therefore advertisers will love it. it's so perfect for mobile. he says this is going to be one of the great american companies in the next five years. >> he said that banner advertisements are dead. >> dead. >> he said buzzfeed, i thought was interesting, is profitable. >> they do algorithmic news. he said over and over again twitter is the young person's media, okay? young person's. made me obviously -- i say, wow, i use it but it's clearly the way that if you're procter, if you're pepsico, you're going to put your money in facebook and put your money on twitter. that's how you're going to advertise. we're going to see special programs for them that are native advertising, we talk about "mad men" kind of advertisements. we're maybe too jaded but that is what he says people do. they like the advertisements. isn't that something? >> yeah. >> have you been to buzzfeed's headquarters? >> i have. >> it is a different

buzzfeed said it could cost him millions, reporting they are rolling their eyes at the long-shot attempt to keep the controversial health care law from fully going into effect. with his 21 hour filibuster, ted cruz declared his allegiance to the rush limbaugh-listening party. so it is no surprise that he called rush limbaugh first. >> what is not surprising is how many want a show boat to contend to their constituents, to show what they're fighting for, rather than actually fighting for it and winning. >> joining me, robert costa, a cnbc contributor. robert, what is the fallout in. >> it has been devastating for senator cruz within the senate republican conference. there is a lot of frustration when i get to his colleagues, they say he is launching a political campaign, doesn't have many allies in the base. >> does that mean the idea does change? to the extent there was a plausible strategic imperative here. does it mean the momentum would gain -- i have no idea, that democrats would vote to de-fund obama care, i guess? is this just going to go the way everyone said it would go? when you

. >> john stanton, washington bureau chief for buzzfeed.hank you for your time tonight, john. >>> just ahead on the interview tonight, nasa space shuttle commander, husband of gabby giffords, mark kelley will be joining us, stay with us. you work. and you want to get an mba. but going back to school is hard... because you work. now, capella university offers a revolutionary new way to get your degree. it's called flexpath and it's the most direct path, leveraging what you've learned on the job and focusing on what you need to know so you can get a degree at your pace. and graduate at the speed of you. flexpath from capella university learn more at capella.edu how can i be a more fun mom? hmmm. can you dance? ♪ bum ba bum ba bum ♪ bum ba bum ba bum no. no? can you make campbell's chicken noodle soup? yes! [ wisest kid ] every can has 32 feet of slurpable noodles. now that's fun. mom, you're awesome. oh yeah! ♪ bum ba bum ba bum [ gong ] [ wisest kid ] m'm! m'm! good! picasso painted one of his master works at 56. doris taerbaum finished her

so if you read buzzfeed a great web site, look what they put up today. rand paul on the war path. written by mckay hopkins. a fantastic piece. a great interview with rand paul. a must read for those, if you're like me, interested in a new gop, changing guard, happening folks. i like the way rand paul and ted cruz think. >> the cover story by andrew perkenson about ted cruz too, this week. >> there is another cover story about how to make collages. [ laughter ] >> all right. dana? >> so yesterday was greg gutfeld filled's birthday. you answered the call on twitter because we asked for to you send a picture of your dog. so we have one here. this is from dk 87, deborah. beautiful picture of the dog. then greg said, why don't you try to send a picture of a cat? this is a fan of the show, pepper, the cat. that was sent to me. then we upped the ante and said what if you got a picture of the dog and the cat together with a sunset? look at this. the very best was our old friend, five fan photo shop who does this mosaic of greg's face and it's all made out of jas

and when he brought in star wars, that prompted buzzfeed to create this image. rand paul gets top billing as luke skywalker. okay ladies, whenever you're ready. thank you. thank you. i got this. oh, no, i'll get it! let me get it. uh-uh-uh. i don't want you to pay for this. it's not happening, honey. let her get it. she got her safe driving bonus check from allstate last week. and it's her treat. what about a tip? oh, here's one... get an allstate agent. nice! [ female announcer ] switch today and get two safe driving bonus checks a year for driving safely. only from allstate. call 866-905-6500 now. here we go! hold on man. is that a leak up there? that's a drip. whoo. okay. aah. now that's a leak. that is a leak! and if you don't have allstate renters insurance... game over. [ female announcer ] protect your valuables from things like water damage for as low as $4 a month when you add renters insurance to your allstate auto policy. call 866-905-6500 now. plus, drivers who switched saved an average of $498 a year. just a few more ways allstate is changing car in

nra secretly collected data on millions of americans in order to lobby against gun safety laws, as buzzfeedlt a massive secret data base of tens of millions of americans, including people who are not members of the nra, and uses that database to boost membership and promote political causes. david corn, which is, what is worse here the nsa's database or the nra's? >> i won't get to the hypocrisy argument because that's too obvious. the key thing is the nra is joining this lawsuit because they say if the nsa has your phone records the government can go in and see if you're calling a gun store to place an order, and therefore create a gun -- a gun owner's registry which is the nuttiest paranoid conspiracy but the whole organizing campaign of the nra, the organizing principle, is conspiracy and paranoia, you know, really -- >> and sales. and sales. >> exactly. but they can also take all of that data, marketing data, targeting data, and sell it. which is what they do, right? that's part of how they make money is on the sales of things like bullets. they have all kinds of partnerships, no questi

you can enjoy the rest on her twitter feed and thank our friends at buzzfeed for that.band, hockey star mike fisher to save a little rodent caught in her bathroom. take a look. >> no, no, no. >> yes. would you ever stick your hand in? sweetie, help me out, go in with your hand. you get a boxer. >> oh, it bit him. >> yeah. he got a little nibble. >> you know what follows that -- >> a rabies shot. >> a bunch of rabies shots. >> it was a chipmunk. they look cuter. >> sam, how often are you grabbing little rodents out of the bathroom? >> i am not but i believe there's a series of them involved in the rabies vaccine. >> he just heard that from a friend. not quoting from experience. afterwards underwood tweeted to her 2.4 million followers, "chipmunk, 1, mike's hand, 0." >>> there's man's best friend and they're taking instagram by storm. harlow and sage have over 42,000 followers. these canine stars love to dress up as film characters like harry potter and batman and generally horse around. according to their site, they like pop culture and meryl streep. good taste. party ha

for example, a tweet with buzzfeed, a tweet that says -- this is from the campaign trail last year.is blasting kanye on the plane, he questions his life choices. do tweets like this bother the campaign more than things reporters are writing in nir articles? >> it bothers them rightfully. there's a lot of fullmy natiful. public collaboration, the mind that forms because everyone is talking about the same stuff. twitter has sped that up. it's brought instant affirmation to the process. if you have a funny tweet from the trail, that can dominate not just the cycle but just normal human psychology. you start to notice the reward for saying the same thing everyone else is saying. this affected rick perry, who did not run a great campaign. one instance where he and his imbeds were the only ones at the event and he called a mannequin a joke and it was tweeted a. imbeds were trying to explain back home that, no, everyone tweeting was wrong about a story. here an hour later is what actually happened. far too late. the incentive for people on the media -- i guess at that campaign, obama campa

and just refreshing buzz feed, trending on buzzfeed, the frank every friends fan will love.hall we? >> please. [ music playing ] ♪ the jobs a joke your broke ♪ i'll be there for you ♪ when the rain starts to pour ♪ >> laughing so hard she is brought to tears. i mean, if anybody can do a frank, i would think he could do it. >> yeah, there you go. that was great. >> she looked like she was going to cry at first. >> i know. >> but who's your favorite friends character? >> just getting caught up. >> rachel. >> rachel. >> or monica or chandler or any of the other ones. >> joey too. >> and that is what is trending today. and straight ahead in our 8:00 block, one mom's crusade to give kids from a violent neighborhood the chance to learn and thrive. but first on today's cover story, a dangerous drug that is gaining popularity and cause alarm following the death of three people. ron mott has details. good morning. >> molly is a form of the drug ecstasy that was popular on the party scene back in the '90s. rappers are rapping about it and singers are singing about it and authorities a