buzzfeed produces with the railway company. follow the story until the end and you're led to the sponsor's website. this social advertising strategy generates the main revenue for the company. >> i think the experience for their users really high quality. the performance of the ads, they click many times better than traditional banner ads. they always perform better. >> reporter: big media is starting to notice the power of viral media. since last year, buzzfeed has been creating video content with broadcasting giant cnn. buzzfeed's management says they want to put more emphasis on news reporting. with the help of the cnn brand, and production strengths. >> we absolutely do journalism. we employ a very large number of journalists, and exciting -- i think it's very exciting that we're expanding. we've been hiring a lot of people in the last year. >> reporter: viral media websites have shown they can attract millions of users. but can they be a credible, sustainable alternative to traditional media? that's the challenge they're f

>> summer, time for weddings. >> at buzzfeed that figured out that is within of thesend links friendsshared experience. remember we were talking about this. then sad cat diary. dear diary, the squirrel was back again today. it mocks me. >> a video that might scream, oh, my god this is totally me. next there is the oh, my god this is totally you. >> lech i know you like dogs, this is a video on dogs. >> then there is the emotional gift. >> i just want you to feel this way. this made me feel x. i want you to feel x. >> back to our shoot. the budget is a couple hundred bucks. i have to make creepy guy a bow tie out of a cut down regular tie. it all seems a bit amateurish. >> yeah. >> but the product is really quite good. >> yeah, thank you, i think. >> we don't hatch tve the resou of a tv show or movie shoot. we don't need those to make a hit internet video. bottom line like any movie, tv, piece of music, article, to be shared, it still need to be good. >> yeah, i think we goilt it. >> the finished product. conceived. shot, acted, edited on a shoestring by this quartet. the little girl o

how is that one for you, buzzfeed? >> those are the ones i like. thanks for watching, buzzfeed.eed a whole other website dedicated to our text polls, not just one article. if they can list all off texts just down to ten, they can keep on pretending. [ male announcer ] that's why there's ocuvite to help replenish key eye nutrients. ocuvite has a unique formula not found in your multivitamin to help protect your eye health. ocuvite. help protect your eye health. those little ocuvite. cialis tadalafil for daily use helps you be ready anytime the moment is right. cialis is also the only daily ed tablet approved to treat symptoms of bph, like needing to go frequently. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood pressure. do not drink alcohol in excess. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, get medical help right away for an erection lasting more tha

. >> now, buzzfeed blue on their youtube channel has tips on how you can win rock, paper scissors. >>st throw. if you're playing against a guy, throw paper first. data shows men often go with the manly rock on the first throw. >> that does make sense. guys will probably be more aggressive so they will go to the rock first. >> now, second throw if you lost. >> throw whatever would have beaten your opponent the previous roll. >> i use that one. >> if you won the first throw. >> switch it up because losers most often will not stick with a losing throw. >> now that one makes sense to me. if you lost, you probably wouldn't think to throw the same thing again because you lost with that one. now this one i think is actually kind of controversial. >> if you lost with rock, odds are he'll throw paper next. if he lost paper odds are he'll throw scissors next. >> on the third throw for the win. >> most casual players will not throw something three times in a row. >> i knew it. >> want to see this whole video from buzzfeed check out how to win rock, paper, scissors at rightthisminute.com. click o

as buzzfeed and upworthy have skyrocketed. others have copied the clickbait formula. there is another factor at play less about the headlines and more about one particular website that's driving a lot of those clicks. facebook. when the social media giant changed what's known as its news feed algorithm last year, that one change channeled all kinds of highly clickable contents right there where you are most likely to see it. suddenly, clickbait was everywhere. >> the news feed is what you see when you log into facebook.com. so, it's like the main way facebook shows you content. the effective, the algorithm change was so enormous publishers stoortsd target their stories toward facebook users and the upworthy style seems to work well there. >> i think that the way that news is now viewed is really heavily influenced by social media and the social media that's available, you know, 10 years ago, you didn't have people using facebook. you didn't have people using twitter. now, you share it on facebook. you share it on twitter. i think we will definitely experience clickbai

. >> you're leaving buzzfeed. >> i'll stay on as an adviser to buzzfeed, been there four years, companyouldn't be more excited but i'm a guy with a lot of energy. you guys know that. a lot of things i want to do. >> do you see yourself as sort of consulting with different parts of the industry, or do you want to build something? >> i want to continue to operate. i love operating technology businesses, love my team at buzzfeed and will continue to be an adviser. a lot of people were at facebook and it's a natural progression. >> are you going to start your own? >> i'm not joining the wonderful anthony nodo. though i think he's awesome. >> it's telling what you've done at buzzfeed, and people now talk about you at buzzfeed employee number 15 the way they did with google. >> i think of all my early colleagues at buzzfeed and a lot of people started out as interns that are now running teams of 30 and 40 people, a few. everybody that's kind of done -- gone up as the business has grown so big. >> still can't believe you didn't give us the exclusive. >> we just put it out there. there will alw

with start-ups like buzzfeed, business insider and mashable raising new rounds of funding just in the squawk breakthrough is policy mike. welcome, guys. >> thank you for having us. >> the company started about four-plus years ago. chris you were at goldman sachs, jake, at change.org. why did you find it necessary to stage the platform? >> we saw that the media does not good a good job empowering young people to have smart conversations about important topics. so we created a digital media company for our generation specifically. now we reach over 18 million people a month with important stories that matter to millennials. >> in the last month, you guys raised a new round of funding, $10 million, bringing total funding to $15 million. i understand jim clark of netscape fame was in that round, as well as existing investors. what's the pitch to them? how did you get some of them on board? >> yeah, so our pitch is essentially we're building the most important news and media company of our generation, with three huge trends happening. first, millennials grow be up to consume 6 media comple

when asked why he was leaving buzzfeed, he listed 37 reasons that will blow your mind. [ cheers and applauseies and gentlemen, this is the 8g band. ♪ [ cheers and applause ] >> seth: how are you 8g band? [ cheers and applause ] you guys sound like a million dollars. a million u.s. dollars tonight. it's so great to see you all, and it's so great to see you, fred. >> fred: great to see you seth. >> seth: it's lovely to have you here. i love having you here, because i feel like when you're here, even though i've known you a long time, i feel like i learn a new thing about you everyday. >> fred: oh, great. [ laughter ] >> seth: and, i do think -- i worry sometimes that people at home, because there's so many new things, it seems like you're doing, that they think you might just be making them up off the top of your head. [ laughter ] which i know not to be true. but i just worry at times. and on that note, did you just buy a farm? >> fred: i did. [ laughter ] >> seth: you did? >> fred: mm-hmm. of course i did. >> seth: that's great. >> fred: it's um, it's a lava farm. [ laughter ] so we make lav

it was us, it was a crew from sky news and journalists from buzzfeed.they drove us to an undisclosed location an hour away, it turned out to be some kind of factory warehouse and they pulled us out of the car and had us put our hands above our heads, pushed us against our wall, frisked us, took everything off us, separated the women in one room and the men in another. so i was with correspondent clarissa ward and female interpreter for buzzfeed and the men were in another room. >> you must have been scared out of your wits. i can't even imagine, what was that like and how long were you held and were they okay? did they treat you okay? >> reporter: i think any total it was only about 3 or 4 hours but it felt like a full day and there were some moments that were scary. >> reporter: they were asking scary. >> they were rough with us at the beginning and tell us that everything was going to be okay. when you're blindfolded in a room where you don't know where you are it's hard to be encouraged by that. >> we report every day on what's going on out there. bu

. >> we at buzzfeed, we have a whole entire vertical called rewind, which is all nostalgia content.int, any sites you looked at that had particularly large, nostalgia oriented throwback traffic? >> yeah, an app called time hawk that all it does is it looks through your social media history and on that day, it gives you a little alert on iphone or android saying hey, look what you did on this day, x many years ago. so i check it every morning. i already checked mine today. thursday is the most -- the biggest traffic day they get. but people -- people like to say time hop is throwback thursday every day. it's a lot of fun for someone like me who's been using facebook and twitter and instagram, a rich history. some days i have up to six years of history back there. >> liz, when did instagram really start leveraging the phenomenon? and do you think this is something that can go the distance, or will we look back in five years and think that was ridiculous? >> oh, i don't know. instagram isn't leveraging it per se. instagram users are doing it themselves and they figured it out. it made

he's not in it for money. >> reid tells buzzfeed, quote, i can't praise adelson.good. we can speculate who is my favorite billionaire. but the point is there's too much money in politics. >> let's bring in chuck todd right now. it's fascinating to me that the democrats have harry reid running the united states senate. you go back to the campaign, he talked about romney. yes, he did discuss romney. last hour when john heilemann brought it up that he told a lie or suggested incorrectly that mitt romney hadn't paid taxes in ten years. it was a lie. he kept repeating it. and now he calls the koch brothers the richest people in the world. biggest polluters. he's back tracking now on sheldon adelson. when we've got the tape. it just seems -- i don't see why the democrats have this guy running the senate. >> in some ways you can see why democrats i think some secretly like harry reid is willing to do those things. look at yesterday's story. there are a lot of democrats who think what karl rove did on hillary was a purposeful decision because look at what's happened. ther

we went on buzzfeed and answered some questions. asked us things like what is your best accessory for a fancy night out, how would you react if your boss tried to hit on you and they came up with our songs. so do you know what our songs are? >> no. >> what's hoda's? ♪ >> that's one i like too. >> it is a song about bad relationships. if this ain't working, get on with it. don't look back. >> what's kath's? >> what's mine? >> same thing. same song. oh, my god! >> maybe it's time you get on that train. >> dolly, we love you. >> we love that you're here. you're going to be back to sing for us in a little bit. >> yes, i am. >>> coming up, suze orman is here. she'll tell you how to get ready for retirement, no matter what age. and a smackdown with barbara corcoran. it is going to get ugly. i'd say i clean the toilet 6 or 7 times a day. like clockwork, every 20 minutes i clean the toilet. sometimes i get up in the middle of the night and clean the toilet. now every time you go, lysol cleans for you. new lysol no mess max gives you max cle

read the innovation report that was circulated inside the newspaper in march and then leaked via buzzfeed this week, you get the sense that he's a real business person. >> and the person who was a chair of that task force and wrote the report, he was going around the newsroom and was basically finding out things about how people felt about the management, meaning jill abrams abramson. >> it's hard to imagine any couple and having the boss' son write about how they're reporting. >> he represents the family and ownership of that institution, and he's going to give his father advice. >> let's talk about his last days and weeks of the times. you talk about him firing a lawyer. who would just hire a. >> well, potentially there is federal and state law that basically says you may not terminate someone if they've come to you about their pay and you then terminate them. it's mostly done to protect women -- >> is a lawsuit possible in this case? what have you heard? >> i don't know -- i know that abramson's friends are very aware of this and have talked about it. whether they're going to do someth

and buzzfeed said that they were abduct abducted from the pro russian troops when they got too closeng. they were feared they would be held indefinitely, but they were released quickly, and it seems that the troops got orders from higher up. and russian forces shot down two ukrainian helicopters with surface-to-air missiles, and it kill killed the chances for a peace deal. >> and that puts chancellor merk merkelle in a tough spot as she goes to the russia to visit with pew tipp. she speaks russian, and he speaks german, so they will have no confusion. her visit may have a key role in what happens next in ukraine. and dan coats, senator from indiana is joining me now, and i know that you had dinner with the chancellor last night, and look, the president made it clear to me in a question that i gave him over the weekend in asia that the u.s. was not going to go it alone on the sectorial sanctions and that means that the person ratcheting it up is angela merkel and where is she? >> well, she is clearly the spokesperson and the leader of the european nations, and in the best positions to

buzzfeed noted these similarities but a lot of other people sort of ran the ralph hall ad uncriticallys a guy who ran for dallas mayor seven years ago. he did it first. and when he did it it was pretty good. watch. >> see these wrinkles? that's from nine years on the dallas city council. i got this when i toughened the regulations for the dallas ethics task force. now i'm the only candidate proposing a voter-approved anti-crime district. because dallas needs some tough love. and i've got room for a few more wrinkles. >> that ad already existed. that ad played in texas seven years ago. and that man max wells ran for mayor in dallas. look what ralph hall did this year while trying to hold on to his congressional seat. look. >> you battle nancy pelosi as much as i have, you're bound to get a few wrinkles. see this one? got it taking on the liberals when they attacked our second amendment rights. these when we fought them on obamacare. i'm ralph hall, and i approve this message because texas values are still worth fighting for. and by gosh, i've got room for a few more wrinkles. >> on its

the buzzfeed report talks about the digital first transition at the paper. this will be widely looked a reporter today and son of arthur solzberger the editor. not focusing enough throughout the day on digital, now in addition to that you have the other sort of tensions and conflicts including jill abramson bringing in a co-managing editor as well as her issues with mark thompson had to do about perhaps being too intrusive over the newsroom. there's been this church state divide between business and the newsroom and increasingly the business side feels quite rightly they want to have more role in the newsroom and to ensure better future for the program. >> i see you shaking your head. >> i mean, as someone who works for the "washington post," every legacy organization is going through this. for a very long time we knew how to do one thing. you aim to get stories on the front page. that still matters and absolutely still matters but we're will go vs to do a lot of other things. this isn't -- i would say this is happening everywhere, this is an industry in rap

chris christie laugh and tweets memes of tinder, okay cupid, facebook, buzzfeed, fat, fat, fat, fat,ie is fat, fat, fat, fat, fat. make fun of him because he is fat, fat, fat, fat, fat, fat, fat, fat, fat, fat. joke calculated. would you like to hear joke? >> seth: yes, fine. >> chris christie walks into bar and talks about obesity in america and his personal battle with weight loss. very humanizing. then falls down into cake and farts. viagra. [ laughter ] aha! aha! aha! >> seth: why are you -- that's not a joke! [ laughter ] that's not a joke to just say "fart." >> fart, fart, fart, fart. hbo's "girls." fart, fart, fart. retweet my podcast. >> seth: you know what? >> fart, fart, fart, fart. >> seth: something is wrong with it. you know, i think this is a situation where you want to unplug it and reboot it. see what's going on. and i'm so sorry about this. but i did -- that's $22,000. >> fart, fart, fart, fart, fart, fart, fart, fart. >> seth: connor? >> fart! >> seth: this is one of our writers, connor. get out from under there. [ cheers and applause ] what's going on? are you the

a more traditional publisher, you ran "huffington post," you are an investor and on the board of buzzfeedg in media? >> more video in smaller formts, we have a company that's lead anywhere news on channels that maybe some people are not familiar with snapchat, instagram. and these videos are six, 10, 15, 20 seconds and they are breaking news videos. >> i understand that news and snapchat are working on a new partnership. what will that mean, disappearing news stories? >> yesterday's news is, old news is yesterday's news. maybe. yes, you want fresh news, you want it instantly. you want it accessible. >> where do you stand on net neutrality and competition in the broadband market? some people i talk to say hey, competition, true competition at high speeds is really more important than net neutrality. you're clearly tracking video start-ups in the space. how do you feel? >> both are very important. we have 37th or something like this in the united states in terms of world ranking, we have broadband infrastructure. we really, really need to get to down to business and fix that problem. withou

." >> seth: buzzfeed list or schindler's list. >> billy on the street game. >> seth: chicago bear orootball. not me. >> seth: angry turds. >> angry turds. yes, with rashida jones, we played that. yes. >> seth: turds with friends. >> uh, no. shockingly no. not on my show. [ laughter ] >> seth: steve harvey or harvey milk. >> yes. billy on the street! >> seth: media mogal or rabbi. >> yes, with nas. he hates me. keep going! [ laughter ] >> seth: tv weatherman or yankee candle scent. >> no, we haven't played that one. >> seth: would lena dunham f that cartoon character. >> yes, i played that with you! >> seth: yes you did! give it up for billy eichner, everybody. [ cheers and applause ] >> seth: very well done. very well done. you win a st. louis cardinals pencil because you don't like football. >> thank you! >> seth: billy eichner, everybody! check out "billy on the street" wednesday nights at 11 on fuse! we'll be right back with music from jason derulo. [ cheers and applause ] ♪ rl she makes underwater fans that are powered by the moon. ♪ she can print amazing things, right from her c

. ♪ >>> joining this morning as always is kayla tausche, jon fortt, john of buzzfeed.oogle stashing a lot of cash overseas, considering a foreign shopping spree that could cost up to $30 billion. that's coming a december letter to the s.e.c. that google just released. also in that letter, apparently google passed on a $4 billion to $5 billion deal for an unnamed foreign company late last year, and then more google news. the company de-throning apple, taking the top ranking in terms of brand value, but everybody is watching the s.e.c. letter, trying to figure out what it could mean. >> i love this letter. it's like a parent reprimanding a child. like the government saying, google, why do you have this money overseas? and they're saying, i made need it to do an acquisition. they're, like, google? okay, i need it for cloud infrastructure. i have all of the reasons i need this cash. it's a little bit -- they're responding to the s.e.c., which is being tough with them on this. >> i have the same take on it. it's been a long time, five months since this was sent. we haven't

john is written for many media outlets including "the new york times" buzzfeed. his novel focuses your captain speaking is a high-speed satirical commentary about celebrity obsession and how corporate america has learned to capitalize on it. we asked john to speak to and that today since he wrote a satire about 24-hour days seven days a week media and not for a while anyway was the 24-hour seven days a week media. and the homes founded the web site jezebel in 2007 to provide an on line presence for women by women about everything that women care about. just about drove deep into nitty-gritty subjects that are covered by today's media. this includes everything from conversations about rape on college campuses to scathing criticism on equal pay legislation to the pressing needs about beyoncÉ's personal life and fashion choices. the editors and columnists at jezebel have shattered the tiny glass ball ball that uses around the label of feminist media. they have no trouble calling themselves ladies. while they put the magnifying glass on the way women are portrayed in

. >> be careful over there, mike giglio of buzzfeed. good luck to you.own reporters in these dangerous situations. i know you've been in dangerous situations before. we'll stay in close touch with you. good luck. >>> still ahead, is donald sterling's wife sending a message to the nba about the future of the l.a. clippers and whether the family will fight to keep the team? our panelists stand by. you're going to hear from rachel nichols, don lemon, jeffrey toobin. stay with us. up. a short word that's a tall order. up your game. up the ante. and if you stumble, you get back up. up isn't easy, and we ought to know. we're in the business of up. everyday delta flies a quarter of million people while investing billions improving everything from booking to baggage claim. we're raising the bar on flying and tomorrow we will up it yet again. beautiful day in baltimore where most people probably know that geico could save them money on car insurance, right? you see the thing is geico, well, could help them save on boat insurance too. hey! okay...i'm ready to come

joel mchale admits he gets his news from buzzfeed, not necessarily from the networks. smart bring in somebody young and different and shake it up. >> this is their attempt to go yuck and hip. >> he's 42. he does appeal to a younger generation. >> i'm looking over to the monitor to see if we can recognize some folks there. it's unusual to me because when i go to dinner, i like to sit and eat. you know? >> oh, come on. you eat before you go to this thing. >> right. >> and to see everyone standing up. and i haven't been probably in three or four years. that was the last dinner that i went to. even then i was struck at the number of people that are, like, to heck with sitting down and eating. they want to work the room. and they spend the evening doing just that. >> 2,600 people are there there. the who's who in politics. when do you have time to eat with that many people? >> we are getting closer now. go ahead, dean. go ahead. >> and as the comedian, you don't want to go on while they're serving dinner. i can tell that you. you cannot compete with food. i found that out m

in this buzzfeed profile, ryan got asked about this. he basically waved his budget away.or the republican poverty. i'm going the poverty thing for me. somehow he does not have to stand behind that it's a genuinely pretty shocking. so perhaps he's planning to make a big swerve and say i never thought the budget was good any way. within the budget, within the framework he has adopted, there's absolutely no math he can do except for massive cuts to the poor to make the other promises work out. >> kathleen, i wonder what you make of what paul ryan is up to. if you take the new republican orthodox, never, ever any new tax increases. if you take defense off the table, if you take social security off the table, you are left with deep cuts to the social safety net that affect poor americans. do you think that's the right way to go or do the republicans need to rethink this especially in terms of the old school jack kemp style outreach. >> they listen to me. i found that double personality sort of problematic too. i thought it was awfully strange to say the budget is one thing, bu

we went on buzzfeed and answered some questions.elationships. it is about getting on a -- like if this ain't working, get on with it, don't look back. >> what's kath's? >> what's mine? >> same thing. same song. oh, my god! >> anytime you get on that train. >> dolly, we love you. >> we love that you're here. you're going to be back to sing for us in a little bit. >> yes, i am. >> suze orman is here. she'll tell you how to get ready for retirement, no matter what age. and a smackdown with barbara corcoran. it is going to get ugly. my budget and i are good. but it wasn't always that way. ahh!! ahhhhh!! let! go! let! go! no, budget! no! but thanks to fingerhut.com we got approved to shop with low monthly payments. they've got over 50,000 choices from brands like samsung, dyson, dewalt. all you gotta do is click on over to fingerhut.com. get the credit you deserve to get all kinds of great stuff. juice! with crest 3d white luxe toothpaste. only crest 3d white has whitelock technology. it removes stains within the microfine lines of your

buzzfeed has an excellent article about it.t. >> this week, we learned that bill clinton let the cat out of the bag. i think now we can be pretty confident that there's going to be a hillary clinton candidacy when he talked about all the attacks that we know are coming because this is just the beginning -- the beginning of what? the beginning -- >> wouldn't be the beginning of the retirement, that's for sure. >> it's sad to know that in certain parts of the world, you can still lose your life for your faith. there's a pregnant woman in sudan who will not recant her christian faith. she will face death now. >> he said earlier in the show there are six statewide offices in virginia and all occupied by democrats. turns out, the attorney general, patrick morrissey, he's a republican. i want to my guests for joining me. thank you for joining us. on tomorrow's show, matt bevin will be here. as well as marianne williamson. up next is melissa harris-perry. why segregation still continues. and what beyonce teaches us about private life

. >> like crowd sourceable, customable buzzfeeds. >> wow, so many words.nk you. hardeep, ceo, co-founder of motif investing. >>> when we come back, the median home price is $4.7 million and it's home to eric schmidt, meg whitman and sheryl sandberg. we'll take you to what is the most expensive neighborhood in the country. you won't want to miss this, when we come back. and it feels like your lifeate revolves around your symptoms, ask your gastroenterologist about humira adalimumab. humira has been proven to work for adults who have tried other medications but still experience the symptoms of moderate to severe crohn's disease. in clinical studies, the majority of patients on humira saw significant symptom relief, and many achieved remission. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events, such as infections, lymphoma, or other types of cancer, have happened. blood, liver and nervous system problems, serious allergic reactions, and new or worsening heart failure have occurred. before starting humir

joining us this morning john steinberg, buzzfeed's president, c.o.o. and a cnbc contributor.st up this morning cloud storage company box announcing it will delay its ipo until at least the month of june. box filed for that ipo back on march 24th, was eligible to list shares as early as april. here's box ceo aaron levy on this show back in march talking about the future of the company. >> the key is to build a very substantive product and company and to have a very, very long-term view on the market and what we're trying to build. and i think that's going to be something that we've always had and what will carry on into the future. so we're just focused on the long term and want to make sure that weng bring our software to every company in the world. >> box declined to comment on the story, but a sudden sell-off in stocks in cloud companies may be a big reason for the delay. this chart tells some of the story. cloud companies like service now, workday, viva systems all making obviously big moves to the down side over the past month. you've done a lot of reporting on what the f