craig silverman is the editor of buzzfeed canada saw this coming. he has been studying the veracity of online news for the past decade. he is in toronto today. nice to talk to you. that this would eventually become a thing, fake news? craig: one of the things i was paying to 10 years ago is actually real news, mainstream media, and looking at the lack of discussion around accuracy and the lack of discussion around fact-checking. that was back in 2004. i started writing about it and researching it and looking at the level of accuracy of main stream media. but as social media really took off and i started to see rumors and tremendous velocity and huge distribution, i started to shift around 2010 or so and started looking at that element and looking at the role of social media and a few years ago did a project specifically about misinformation online. soledad: so 62%, the figure that i just gave out, who get some of their news in some way from social media. it is now a cultural shift, so how can you possibly clamp down on fake news when so many people