c.e.o. john fallon. francine: the publishing industry has been impacted by growth of digital technology. exclusivelytells me how adapted the business to changing this ever environment. john: in education technology is much more about how do you make and learning much more effective, more engaging. provide greater insight. employee. starbucks francine: which country? in america in be -- case and they get stock stuck on a problem. t is an adaptive program so maybe it is east tkwroer help them through with the problems they are doing online. it is clear they are finding it easy to do and get a little push them on to something more challenge willing. if we see they are struggling to a particular concept we will see do you want help here and now. it could be in america, can be chat or pops up through perhaps on skype so it is more ersonal and adaptable and driven by the needs of the student. it is more engaging because you using technology and using better data analytics so you nderstand very specific movements in this student's understanding but it is much affordable as nd well. example we n