c.e.o. marissa meyer so big question what is an app analytics service and why would yahoo want basically it's a targeting advertising targeting service so yahoo has really fallen off the wagon here in terms of advertising they've sold out most of their advertising to microsoft where they're trying to do is make it so that they can target ads better have a say to advertisers look stay with us or come to us because we have these analytics and we can definitely target gravitas and better and therefore you should use us over other companies i think it's a very good acquisition for them so it's a positive even though she might break the bank to. make some of the market first off now and bear what is that hoover i love of her by the way that there are. as uber moves into asia they're facing different bad. including a possible ban in seoul and getting a handle on beijing's that vaccine traffic problems i mean if they can get a handle on that. the sky's the limit so how does a bird launch overseas compares to its service here in the u.s. what do you think. you know it's this when you're an eighteen b