with fox, fox was trying to run interference for the traditional republican candidates whether jeb bush, marco rubio and they were trying to go after trump. >> rose: how did you become the c.e.o. of the campaign? >> what happened was, after the convention and then after hillary clinton's convention, it was in mid august, there was an article out by maggie haberman on a saturday morning in the "new york times" that talked about his campaign was in disarray, falling apart, the campaign guys couldn't talk to him. he was very unhappy. i did checkings. i got the saturday paper at 7:00 in the morning. i'm reading my paper and drinking coffee at 7:00. this thing looked a lot worse because we weren't imminently involved in the trump campaign, we were following it. we knew the numbers were bad. i started calling around looking at numbers. guys were saying it's 12, 16 points down, this is looking bad. the republican establishment was looking to say we're going to cut this guy loose, we have to save the house and the senate. i talked to a couple of the investors in breitbart, bob and rebecca mercer, talked to them about it. as rebecca and i talked, we basically said, you know, we knew kelly