on this edition of "bloomberg apple c.e.o. tim cook. >> tim, thank you so much for joining us. it's really a pleasure to be here. again.t to see you unbelievable to be here obviously. newet's start with the smart smeerk. smeerk -- smart speaker. should people buy it, over amazon echo or google home, at price? >> we've tried to build something that is a breakthrough speaker first. d.n.a., deep in our dating back from itunes and ipods, so we wanted something one, sounded unbelievable. of of course it does a lot other things, right? and all those are important as well. reallywanted a high-quality audio experience as well. >> you are very focused on how this could reinvent music in the home. what about these other things? phone be able to make a call, call a car, order groceries? >> there's a lot of things you can do with it. one of the va advantages we havs of things that siri knows how to do, from the phone. and so we'll start with a patch of those. and then you can bet that there's a nice follow-on activity there as well. >> so let's talk about e-commerce. toommerce is very impo

senate has demanded answers from apple c.e.o. tim cook a french prosecutor is also now launched an investigation we'll get to our guests in just a moment but first the reports from paris. in france one in five smartphone uses owns an i phone each new model causes much excitement but not everyone is happy with the u.s. manufacturer a french consumer watchdog has filed an legal complaint saying apple deliberately slows down old i phone models to encourage customers to buy new ones we're having that they're doing what we called planned obsolescence two or two. to paper to buy a new one and it's a market thing and raping care that we have enough proof to make this. hope says apple uses software updates to slow down its phones the watchdog says recent updates coming sided with the release of the i phone eight in france such a practice is illegal under french law it is a crime to deliberately shorten the lifespan of a product in order to try and force consumers to buy new ones but is found guilty can be punished with a prison sentence a large f

tech giant is bringing back that money to invest in the united states and save on taxes apple c.e.o. tim cook welcomes this move as a chance to create more jobs here is more our view is apple could have only been started in america and so we've always felt a deep sense of responsibility to give back we're not taking a position on the individual side. i think that's for others to to look here but on the corporate side i believe it will create jobs that will help middle class all right tom to bringing a score to our correspondent on wall street yes welcome to the program so there are mixed reactions to apple and some very critical of the company saying it has much taken way too long of advantages of tax loopholes how's wall street reacting to this talk of a pretty much stands at an all time high but if that's because of the takes announcement is doubtful over all the money that who is paying now they would head to to pay this money anyhow but probably further down the line and not right now and one of the big questions certainly remain what precisely apple will do with the money will they buy a

apple c.e.o. tim cook says the company is proud to build on its long history of support for the u.s. economy. now the i phone makers planning investments worth billions in the u.s. it will build a new campus and hopes to create twenty thousand jobs. most of the money apple is moving comes from ireland where corporate tax rates are even lower but efforts by the e.u. to harmonize corporate taxes across the bloc have made the situation uncertain so a recent reduction of u.s. corporate taxes from thirty five to twenty one percent is more attractive. you figures show the chinese economy gained steam last year the first annual increase in seven years course domestic product through by six point nine percent and exceeded economists forecasts and the government's target. china remains one of the world's most powerful economic engines its booming growth over the past decade has easily outpaced recent growth in the u.s. . over the past ten years china's share of global output rose from eleven to eighteen percent oth

apple c.e.o. tim cook says the company is proud to build on its long history of support for the u.s. economy. now the i phone makers planning investments worth billions in the u.s. it will build a new campus and hopes to create twenty thousand jobs. most of the money apple is moving comes from ireland where corporate tax rates are even lower but efforts by the e.u. to harmonize corporate taxes across the bloc have made the situation uncertain so a recent reduction of u.s. corporate taxes from thirty five to twenty one percent is more attractive. new figures show the chinese economy gained steam last year the first annual increase in seven years gross domestic product grew by six point nine percent that exceeded economists forecasts and the government's target. the chinese economy is coming back around thanks in part to robust exports above all to europe and the u.s. investment is also bolstering growth beijing has been spending a lot on infrastructure from roadways and railway networks to housing projects.

apple c.e.o. tim cook says the company is proud to build on its long history of support for the u.s. economy. now the i phone makers planning investments worth billions in the u.s. it will build a new campus and hopes to create twenty thousand jobs. most of the money apple is moving comes from ireland where corporate tax rates are even lower but efforts by the e.u. to harmonize corporate taxes across the bloc have made the situation uncertain so a recent reduction of u.s. corporate taxes from thirty five to twenty one percent as more attractive. german supermarket chain little is off to a poor start in the united states in its first year they are the company has only opened forty seven stores less than half of the one hundred that we are origen only announced on the twenty or more are expected to open this year needle says many of the locations pick up unsuitable because the stores are too big and too expensive and sales have failed to meet expectations. new figures show the chinese economy gained some ste

on the transaction a year ago it would have had to pay more than double that amount and apple c.e.o. tim cook says the company is proud to build on its long history of support for the u.s. economy. now the eiffel makers planing investments worth billions in the u.s. it will build a new campus and hopes to create twenty thousand jobs. most of the money apple is moving comes from ireland where corporate tax rates are even lower but efforts by the e.u. to harmonize corporate taxes across the bloc have made the situation uncertain so a recent reduction of u.s. corporate taxes from thirty five to twenty one percent is more attractive. than we stay in the united states and to fake news it's now even receive some sort of resist a wardes monica now after weeks of hype about possible fake news awards event a us president don't trampas appointed to ten top examples of news stories in two thousand and seventeen that he says were intentionally wrong tromp unveiled the awards writ you guessed it a tweet it provided a link to a republican party website that listed ten cases in which major american news sou

apple c.e.o. tim cook says the company is proud to build on its long history of support for the u.s. economy. now the i phone makers planning investments worth billions in the u.s. it will build a new campus and hopes to create twenty thousand jobs. most of the money apple is moving comes from ireland where corporate tax rates are even lower but efforts by the e.u. to harmonize corporate taxes across the bloc have made the situation uncertain so a recent reduction of u.s. corporate taxes from thirty five to twenty one percent as more attractive. new figures show the chinese economy gained steam last year the first annual increase in seven years to mystic perhaps grew by six point nine percent that exceeded economists forecasts and the governments. the chinese economy is coming back around thanks in part to robust exports above all to europe and the u.s. investment is also bolstering growth beijing has been spending a lot on infrastructure from roadways and railway networks to housing projects. the head of

valley top executives from microsoft google and amazon we are in attendance as well as apple c.e.o. tim cook pleading for easier integration rules for specialized course alcoa just announced that the company will patching a quarter trillion dollars in cash stashed abroad it will also build a new campus promising to create twenty thousand new jumps and going back to the wall street again yes sounds rather good sounds rather positive if you look back at twenty seventeen. here is it really that rosy is that also your report card that you would give donald trump. wall street is happy and the stock market here in the us again about seven trillion dollars in value a since inauguration day about a year ago and overall the economic picture does look rather brighter the unemployment rate is at the lowest level in about seventeen years of the industrial sector is doing better but also that does come at a price right i mean it was that when we talk about the tax reform we will see less tax revenue for the next ten years and the amount of almost one point five trillion dollars so we will have to see in

trump is horrible and we have hitler ruling the country now well here's a tweet from tim cook about tim cook the c.e.o. of apple tim cook tells cramer jim cramer of c m b c apple's massive investment plan was made largely possible by the new g.o.p. tax law so you know apple announced and as we covered that they're going to be investing billions of dollars in the u.s. for a new headquarters just like amazon and they're also going to hire like tens of thousands of people on huge salaries yeah well trump is making america great again and he's doing the job that obama failed to do because obama is what america sees itself as in their dreams donald trump is america as it actually is obama is a fantasy trump is reality and he's doing what you'd expect a seasoned businessman to do cut all the nonsense out of the mix bring jobs back and i've been saying this since the election since before the election i have been saying this since before the election and i'm not ashamed to say when you say bringing jobs back you don't mean steve jobs no not in corporate could not in physical form but. his spirit lives of the

trump is horrible and we have hitler ruling the country now well here's a tweet from tim cook about tim cook the c.e.o. of apple tim cook tells cramer jim cramer of c m b c apple's massive investment plan was made largely possible by the new g.o.p. tax law so you know apple announced and as we covered it they're going to be investing billions of dollars in the u.s. for a new headquarters just like amazon and they're also going to hire like tens of thousands of people on huge salaries yeah well trump is making america great again and he's doing the job that obama failed to do because obama is what america sees itself as in their dreams donald trump is america as it actually is obama was a fantasy trump is reality and he's doing what you'd expect a seasoned businessman to do cut all the nonsense out of the mix and bring jobs back and i've been saying this since the election since before the election i have been saying this since before the election and i'm not ashamed to say when you say bringing jobs back you don't mean steve jobs no not in corporate not in physical form but. his spirit lives of the ap

trump is horrible and we have hitler ruling the country now well here's a tweet from tim cook about tim cook the c.e.o. of apple tim cook tells cramer jim cramer of c n.b.c. apple's massive investment plan was made largely possible by the new g.o.p. tax law so you know apple announced and as we covered that they're going to be investing billions of dollars in the u.s. for a new headquarters just like amazon and they're also going to hire like tens of thousands of people on huge salaries yeah well trump is making america great again and he's doing the job that obama failed to do because obama is what america sees itself as in their dreams donald trump is america as it actually is obama is a fantasy trump is reality and he's doing what you'd expect a seasoned businessman to do cut all the nonsense out of the mix bring jobs back and i've been saying this since the election since before the election i have been saying this since before the election and i'm not ashamed to say when you say bringing jobs back you don't mean steve jobs no not in corporate not in physical form but. his spirit lives of the appl

trump is horrible and we have hitler ruling the country now well here's a tweet from tim cook about tim cook the c.e.o. of apple tim cook tells cramer jim cramer of c m b c apple's massive investment plan was made largely possible by the new g.o.p. tax law so you know apple announced and as we covered that they're going to be investing billions of dollars in the u.s. for a new headquarters just like amazon and they're also going to hire like tens of thousands of people on huge salaries yeah well trump is making america great again and he's doing the job that obama failed to do because obama is what america sees itself as in their dreams donald trump is america as it actually is obama is a fantasy trump is reality and he's doing what you'd expect a seasoned businessman to do cut all the nonsense out of the mix bring jobs back and i've been saying this since the election since before the election i have been saying this since before the election and i'm not ashamed to say when you say bringing jobs back you don't mean steve jobs no not in corporate could not in physical form but. his spirit lives up the

apple c.e.o. tim cook says the company is proud to build on its long history of support for the u.s. economy. now the i phone makers planning investments worth billions in the u.s. it will build a new campus and hopes to create twenty thousand jobs. most of the money apple is moving comes from ireland where corporate tax rates are even lower but efforts by the e.u. to harmonize corporate taxes across the bloc have made the situation uncertain so a recent reduction of u.s. corporate taxes from thirty five to twenty one percent as more attractive. moebius to come including a nice chinese surprise for economists and. a media thank you ben turning of the united states after weeks of hype about a possible fake news of once event u.s. president doesn't trump is falling to ten top examples of news stories in two thousand and seventeen that he says well intentioned in the wrong now i'm veiled a well it's vic you guessed it a tweet it provided a link to a republican party website that listed ten cases in which majo

apple c.e.o. tim cook says the company is proud to build on its long history of support for the u.s. economy. now the i phone makers planning investments worth billions in the u.s. it will build a new campus and hopes to create twenty thousand jobs. most of the money apple is moving comes from ireland where corporate tax rates are even lower but efforts by the e.u. to harmonize corporate taxes across the bloc have made the situation uncertain so a recent reduction of u.s. corporate taxes from thirty five to twenty one percent is more attractive. the c.e.o. francis visual. says the carmaker plans to re on toward the u.s. market a p.s.a. group subsidy area would take advantage of a sorceress and of resources for other chairman carmaker opel but he acquired from general motors last year that acquisition gave it access to engineers who designed vehicles for g.m. the relator soul in the u.s. the last the american market two decades ago. and watch more business news later in the show now back to you thanks so mu

was this test being done of their people divided into two groups one group got a message that tim cook the c.e.o of apple that speak out in favor of r.g.p. ts hughes and that control group didn't get any such message and guess who was more likely to buy a product this pride there may be adversity against algebra two issues they were the group who had known about tim cook's and last month was a much more likely to buy a product if you had just a couple pieces of advice for c.e.o.'s as they enter this sort of area what would you suggest i would say there's a couple of things you should do first i mean since we are in this alpine environment yeah picture a mountain it doesn't have to be the highest. mountain but it has to be a mountain that is worth pursuing and that is take one bite at a time and make sure that you can stick with that theme for quite some time second get your health check up get your analytics like what we do as a firm we provide analytics for c.e.o.'s to measure their exposure and their risk that they're at in terms of communication and that is super helpful also after a health c

this test being done of the people are divided into two groups one group got a message that tim cook the c.e.o. of apple did speak out in favor of bt issues and that control group didn't get any such message and guess who was more likely to buy our products despite their maybe adversity against algebra to issues they were the group who had known about tim cook's involvement was a much more likely to buy a product if you had just a couple pieces of advice for c.e.o.'s as they enter this sort of area what would you suggest there i would say there's a couple of things you should do first i mean since we are in this alpine environment where pick your mountain it doesn't have to be the higher. mountain but it has to be a mountain that is worth persevering and that is take one battle at a time and make sure that you can stick with that theme for quite some time second get your health check up get your analytics like what we do as a firm we provide analytics for c.e.o.'s to measure their exposure and their risk that they're at in terms of communication and that is super helpful also after a health ch