film using c.g., computer-generated graphic from real terrain taken by the new horizons mission. it's a real data-driven recrea s recreation of what the surface of pluto is like. that's one application of v.r., putting you in a place you can't otherwise be. >> rose: like a war zone. >> the same could be said about the work we've done putting you in locations, conflict areas. places that are difficult to go to and where most people aren't going to go to but being there gives those viewers a sense of presence and empathy and connection with those people they wouldn't otherwise have. >> this is a brief montage of experiences one can have while in the oculus rift. it's called dream deck. take a look at this. >> it explains v.r. the building that just passed -- >> rose: it was walking towards me. >> you felt the fear you wouldn't normally fear in a television and you wouldn't take a step off. the building has dimension. can look over it and move your head and see any direction. it feels real. even the scene with the fake camp fire and the deer you still believe it's a real deer becaus

we shoot the actors on the set, and then we go through and add in our c.g.se markers were intentional. we can create a path of where we want the dominoes to travel. we've populated the entire shot with proxy geometry representations of what an iphone would look like, and at a later stage, we can take those cubes and replace them with higher resolution iphone geometries. >> the elevator scene was shot with a nice clean plate. we get the elevator and actor in context. >> we blur the background a little to really sell the fact that the iphone here, and de-emphasizing the background. >> for the big finale of the video, we set a camera up high and wide. and we see the wave of crashing iphones. once they've all settled and we have basically a ten, 20-foot screen that we're now able to display whatever content we wanted to. >> the 80-second video takes more than 1,300 hours to produce. all of that hard work pays off. on april 17th, 2014, they released the video online, and it soon reaches more than 7.5 million views. hopes topple when people who believe the video i