we're developing our own custom advertising, c.m.s., our own platform for publishing. our own data. but it's because we're in a new market and we need to invent all this stuff because it doesn't exist yet. >> rose: before we go, tell us the concept of l.o.l. >> laughing out loud? >> rose: yes. >> so when we started the site, we realized that social content isn't broken up by the normal content vertical, like business and sports and-- you know. the things that spread often spread for an emotional reason. so we added these buttons to the bottom of our content weapon with long click you could say something is l.o.l., o.m.g., cute. so all of those shorthand, internet shorthands for reactions are emotionally based and tu share something because it's l.o.l. and cute. we had a post-- pictures of bast hundreds of thousands running. that's a piece of content that is l.o.l., because their face go like that, and it's cute because they're cute. those two things together combine to make something people want to share. and with two clicks you can quickly express your emotion. >> rose: is what we'

aren't doing that as much because of the government dictates to them and because the requirements that c.m.s. puts upon their practices so they don't have time to give to their patients, they don't have time to try to develop relationships with their patients, they don't have time to give good quality care anymore because of the federal government. but -- let me back up and say if i was accepting medicare as a physician and i was a provider, providers accepting medicare as a payment and medicare, by the way, sets the prices that says you cannot publish those prices. there is no transparency because of federal dictates, by the way, federal law -- if i was a preferred provider and a patient came in to see me that was really struggling, trying to make ends meet, didn't have health insurance and trying to pay their bills and came in to see me and i said, don't worry about the bill. and i have done that to thousands of patients over my four decades of practicing medicine, i said don't worry about it, forget, i will be glad to give you the services for free, if i did that as a preferred provider,

and the c.m.s. actuary said the medicare program could be bankrupt by as early as 2016. medicare costs are projected to rise from $3.6% of our g.d.p. to 5.5% by 2035. and the physician payment formula on medicare needs to be fixed or seniors may lose their doctors. cost, $16 billion. physicians are beginning to back away, not because they aren't willing to sacrifice because if they do, they go out of business and can't make it. and already, access is an issue because of money problems. 12% of physicians have stopped seeing medicare patients due to the prone formula that we have and cannot be resolved and our friends on the other side refuse to address. in our closing moments, i would be happy to yield to the gentleman if he has any comments. mr. gingrey: mr. speaker, i thank my colleague. i did want to make one other point. and actually, our colleague on the other side of the capitol in the senate, senator tom coburn, ob-gyn, great physician from oklahoma, i hate that he is retiring at the end of this term, but there has been a fantastic contributor to this debate and he