of attrition between verizon and at&t on the one hand and the cable companies like comcast and cablevisionr on the other. i got to tell you, video on demand just doesn't move the needle for any of these big companies. it's just a small part of the pot. so take them out of the running. they're not a way to play home entertainment. you know what that leaves us with? two really interesting situations. the home video rental interest has a non-bricks and mortar and mortar variety. there's two ways to go. there's netflix and now a new one, coinstar. cstr. that's red box. you may have seen their dvd rental kiosks in the supermarkets, drugstores, mass retailers like walmart and convenience stores that rent dvds for just $1 each. so you could say it's netflix here, okay, and red box. these are both good companies. this is a great growth industry. but back at my hedge fund, i do what we'd call a paired trade. not p-a-r-e-d but p-a-i-r-e-d. i would buy the best stock in the business and at the same time short, bet against, or buy put options, which give you the right to sell a stock at a given price.