but some of the biggest sponsors of the games are coca-cola, cadbury, mcdonald's, and heineken.y in the medical profession fear that the world is now in an obesity crisis. in the developed world, that crisis is linked with sugary, processed foods. and logos will be at the games. in britain, the national health service, the nhs, is that the front line of this crisis. for one doctor's personal assessment of the dangers, we turn to the nhs cardiologists. >> over the last 30 years, processed food has taken over the british a diet. over the past 30 years, obesity has more than doubled. now, as london prepares to host a global sporting celebration, processed food has taken over the olympics. >> it is a scandal that the food and drink industry are high profile sponsors of the olympic games. the olympics is supposed to be about fitness and health, and to associate them with products which are damaging our health, particularly our children's health, is quite wrong. >> the human heart is a thing of simplicity and wonder. it is designed tpump blood around your body at 60 beats per minute f

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sponsors are the elite of the global elite from the corporate world, so you have coca-cola, mcdonald's, cadbury -- not the friends he may think of when you think of elite athleticism. >> prime seats bought a corporations remained anti at olympic games, police crackdown on protesters outside. on friday, 182 cyclists were arrested outside olympic park. we will have a report from jules boykoff and what you not see on nbc's wall-to-wall coverage. and counting the 2002 olympics. >> york train for that one moment. >> the were mired in scandal and deficits. they turned to mitt romney. >> he faced a $400 million budget deficit and turned it around to $100 million surplus. >> investigative reporter wayne barrett and have key figures in a solid city olympic breeze can remain influential backers of romney's presidential run. a look at how the world's super rich are hiding as much as $132 trillion and tax havens, twice as much as the gross domestic product of the united states. today, james henry. all of that and more coming up. this is "democracy now!," democracynow.org, the war and peace report. i'm amy

the elites from the corporate world, a city of coca-cola, mcdonald's, cadbury -- not exactly the firmsk of when you think of elite athleticism. they started a new thing in london called sustainability partners. one of the partners is actually bp, which you mentioned at the outset. also, eds energy, which is a big push of nuclear-powered in europe. you see a lot of the commercialism playing out across the country of what people think they can and cannot say. people have been worried about protesting in certain areas. take the group's base hijackers. they have made themselves the official protesters of the 2012 olympic games. they made it into the a little icon on their twitter page. twitter presented them with a cease and desist order in cracking down saying, you cannot do this. it is very widespread, this sort of crack down you see. another thing i want to say about the crackdown, who are these brand police? they are the olympic delivery authority, or oda. it is a public body. it is publicly funded. it is a public body during the private of the publi firms. this is the dynamic we see o