they do is they make the size of things smaller so we see this in all sorts of different ways here cadbury's announced they're making the size of the top a bar smaller than taking two squares off the end but they're going to sell it to you at the same price or my editor on a book i'm writing says the paper tells the of the day they don't fit in the paper household or because they're too short the paper tells falls out right that's trying. so you getting less for the same price same price all the way to say it cost more that is another way to say it cost more coke cans which are three quarters of the web three quarters of the height same price as the old days i think the point is if you were to weigh ounces per ounce or measure exactly you would find you are paying more for stuff but this doesn't show up in the data points for central banks so it's all about their the month they get their food bill there's a way it does cost a lot more than it did last month but the government says the place and starting at court of the point eight of two point two percent now that actually they say going dow

. >> let's move on to renee rosenfeld, they make oreos, ritz, cadbury chocolate, the company spun offthe breakup of kraft. >> another company that has to watch out for the activist investor. they're not happy with how quickly she's been cutting costs, not happy with the operating profit margin this year. >> despite the stock performance sp. >> despite the stock performance. they want to see movement in the underlying gauges and are forecasting a muted revenue for the full year. we'll be looking out for that. >> wrap it up with sears, eddie lambpert, the ceo, and he's been deep in this company and kmart for some time now. >> can't fire this guy no matter how much wall street wants to he owns 48% of the company with his hedge fund. basically no retail experience and it shows. sears is suffering with bad sales and even though the economy is getting better things aren't getting better at sears. >> thank you very muchp. really interesting article. we appreciate it. >> thanks. >> turn back to the markets right now. the gold market hitting two-week highs. big percentage moves this week. righ

just to point out it's been a great stock, i mean -- >> they've been pancing cadbury. >> all true.ut i go back to the calls for consolidation after kraft and kr cadbury got together years ago and they will crowd hershey out on store shelves and make it difficult for them with all their various avenues for distribution. none of it ended up -- >> hershey got new management and what did they do, they will move manufacturing to mexico and we'll no longer be paternalis ic and they've installed and now suddenly they've been reignited. i'm watching this kraft, it's very inexpensive. >> yeah. deutsche bank goes from $90 to $108 on the hershey target. earnings are in the spotlight this morning. micron out and constellation brands amongst others winning in the premarket. container store 11 cents beats by three cents. revenue was a miss. some weird ipo-related compensation expenses. >> and traffic was down and people expected it to the be up. this will be a constant i'm afraid. traffic will be down. this had been a stock that had been incredibly strong after the ipo, a much-loved kind of a wh

cadbury chocolate losing the fight to trademark the actual color purple.rase "that's hot." while donald trump failed at trademarking the phrase "you're fired" from "the apprentice." but unlike those examples, candy crush was successful, at least in europe. they have their sights set on the u.s. sunny hostin, our legal analyst. are you telling me any joe shmo can come by and say let's trademark this word, no problem? >> usually not. you usually can't trademark something as broad like this. i hadn't heard about candy crush until i looked at my phone and realized my little girl had downloaded it onto my phone. i do have it. it seems to me this is a very important thing for this particular company because, get this, they make approximately $1 million a day in revenue. so this -- >> what? >> -- is something that they need to protect. the way to protect it from sort of these copycats that you get when you get on the app store and you see something that kind of looks like candy crush with the name "candy" in the title, you download it and that does in a sense inf