. >> with the arrival of their baby boy, caden, they have little time to themselves. >> i'm takell takeur later. it's been four weeks to the day since i put makeup on my face. >> reporter: she's all about no fuss and faster routine. >> a less than five minute routine would be awesome. sometimes that's all i have. in between having to get him, feed him, pick him up. >> reporter: one area, the dark circles that magically appeared under her eyes. >> never a problem before. certainly with a newborn, i'm encountering a whole slew of new challenges. good job. i'm superexcited about getting a ty-over. it will helped boost the confidence again so i feel better about myself. >> oh, we cannot wait. we'll have her big reveal in a moment. first, all about tyra's brand-new cosmetic line. tyra beauty. why your own makeup line? >> without makeup, i would have never, ever been a supermodel. i do not wake up with eyes that smize. i would never have sold one cover. i want to give women everywhere the opportunity to use it. >> who is the brand for? >> i have scientists in italy that have come up with tech