rude and have you guys drink alone... i'm gonna have a drink with you guys. that's right. all right, eli. cheers. cuban: cheers. cheers, guys. o'leary: so, eli, is it a real .50 call, that is a dummy round. we use recycled bullets. we are buying through an intermediate, so that's one place we know, in the future, we can absolutely slash our costs by going directly to the manufacturer. where do you sell it? jen: well, we sell them online. we have a etsy store, and then we have our own website. on average, they are $23.50. okay. they have a pretty wide range. we have a lot of add-ons, so we can always add-on to the customer. what are the add-ons? a round in, like, brass would start at $20. you can add on engraving for $5. you can add a box for $5. you can do double-side engravings, which is an extra $4. what's the price you're paying for each on? the cost to us, after labor, is $9.03. mm-hmm. yes. so, um -- o'leary: but you're not selling to retail, right? not -- not at this point, sir. not at this point. we are in two strategic brick-and-mortar stores. okay, so, you're selling them now at what? we usually sell them between $16 to $18. our biggest market is wedding