what is next for california pizza kitchen trying to change its image? izza kitchen is celebrate its anniversary with a new look. wiser changing its brand now? you spoke with the executive chairman and ceo of california pizza kitchen earlier this week. >> cpk is a very unique concept and we felt like we needed to bring it relevant for today. something that young people and younger foodies and more sophisticated foodies would be more attracted to so it is a more casual and fun environment and we try to make a general connection through hospitality with our servers. upgrading the menu to have a wider band so we have a few new items like salmon and stake as well as very unique pieces. the beverage program has been upgraded as well. our one program was completely upgraded and we have some unique specialty cocktails. what we like to call ourselves as in the polished casual space. matt: you're getting away from pizzas how do you communicate that to your customers? >> we are not getting away from pizza, we will make the use of an aim more focal point -- we will

california pizza kitchen celebrates its 30th anniversary. chapter. ♪ betty: as california pizza-ish and -- as california pizza kitchen turns 30 they plan to remodel restaurants, revamp food and beverage menus to keep up with the others, like chipotle. with me now to discuss this is bloomberg's matt miller. i go to california pizza kitchen. matt: you do? you are a customer? it is really a few steps beyond chipotle. you can get liquored up at california pizza kitchen. this is the problem. people aren't drinking enough alcohol there, as opposed to competitors like yard house or lazy dog. they want to step up their game and try to appeal to people with a little bit more money people who are a little bit more hip, a little bit more trendy, who like to drink cocktails and are willing to pay for them if they are extra special. we are going to talk to the ceo at 11:00 on market makers and ask how he plans to get people into the restaurant, beyond you, because you already go there. betty: by the way i go there because i have kids and it is a perfect

the ceo of california pizza kitchen.globe with our guest host jim paulsen. as we head to a break, look at the u.s. equity futures. they're flat now after being lower. stick around. "squawk box" will be right back. and so many other discounts that people think i'm a big deal. and boy, are they right. ladies, i can share hundreds in savings with all of you! just visit progressive.com today. but right now, it's choosing time. ooh! we have a winner. all: what? [chuckles] he's supposed to pick one of us. this is a joke, right? that was the whole point of us being here. >>> welcome back to "squawk box." breaking news. kind of old but still breaking our last look at fourth quarter gdp. and it is unchanged with our second look. 2.2% which keeps last year's gdp level at 2.42% if i remember my calculations right. let's go through the internals. the consumption number did ramp up a couple of tenths from 4.2% to 4.4%. the gdp price index up .1%. that's no surprise. quarter over quarter, personal consumption expenditure up 1.1% exact

california pizza kitchen goes upscale.e will talk with the ceo of the fast casual dining group to see if he will move it to just plain casual. [laughter] olivia: as you know by now, ted cruz is in. the freshman senator launches his bid for president with this hour with a speech at liberty university in lynchburg, virginia. he is the first candidate to jump into the 2016 presidential race among making an official in a -- race, making it official in a campaign video. senator cruz. if you want more of the same there will be plenty to choose from. i hope i can earn your support. olivia: we will have live coverage of the speech right here on bloomberg television. we want to bring in our chief washington correspondent peter cook. peter, we have ian bremmer on "surveillance" earlier being a little bit flippant saying he can increase the speaker fees that he charges. on a more serious note -- matt: that sounds pretty serious. olivia: is ted cruz a viable national candidate? peter: anyone with his name recognition and grassroots su