calories, sugar, fat, calori es, there is a lot of information that depends on your main objective. in those ought to be included. but then to be very fearful of the other summary measure that also is hard to figure out what is dependent upon what we need to adhere to but it is so high on the national level. >> again about labeling labeling, because that is our theme given the perils of excessive sugar intake wire there no recommended daily allowance it does carbohydrates but why not sugar? >> it is also described as poison some time. >> data and knowing the reason not to provide that information. there is a political story why we don't and that is true i think politics should be absent absent but it is not absent from politics. fact they have been involved in the industry many years and those with a lot of sugar don't want that on the label because it is incredible how much sugar is in the products. i know this antiqued this yet every day i am amazed how much is on the product. >>. >> this is a real problem. >> you know, where we are headed. [laughter] >> there other ways to convey