cambridge university press, american university professor jennifer lawless is the author. >> booktv is on facebook. like us to interact with book tv guests and viewers. watch videos and get up-to-date information on events. face facebook.com/booktv. >> i want to move to the role of publishers in this new world. it used to be that publishers would take care of all distribution, they would take care of production, and they would provide the advance. and that constant -- that series of services led them to take a very he hefty cut, a 95% cut. now, now you don't need production because you can put it out on the web, you don't need an advance because it doesn't cost that much to write, and you don't need the distribution, again, because you can put it on the web. and so what is the changing role of publishers in this new world where production and distribution and financing are starting to be taken by different technologies? >> guest: so there's a lot in there, and let me kind of unpack it. first, i actually disagree fundamentally with a couple of things. there's, there are production, dist