. >> today's elevator pitcher is camilla hurley. >> i'm grateful to be here. have been since day one committed to shopify and their platform and being here is just such an honor. thank you so much. >> that would be so good. >> madison and white is my company. we're the company that believes beauty actually starts in bed. >> okay. we're going to do the full pitch to the pitchers in a second. i want the audience to know, i think this is amazing. you met one of the judges already. >> i did. i'm so sorry. i saw her sitting outside. i'm running up. i know that you started the company lively. you're my version of a celebrity. can i take a selfie with you? >> i did. >> it's going through to social media. i couldn't be more thrilled. >> that's exciting. now you get to pitch in front of her. >> i'm ready. let's do this. >> michelle cordero. you know the founder and ceo of lively. the second person is harley -- another one much your heroes. >> this is a life dream that i'm getting ready to walk into. i'm going to enjoy the journey and know that i'm getting my beauty sle