campano.dreds of fishermen trying to get permit in an auctioning where they will grant them certain parts of the river and only for 30 minutes, one hour at a time depending how many fishermen show up. >> no commercial fishing? >> only the campano. >> the old days, salmon was plenty. the first salmon is really from the bells that ring on the churches near the river where the salmon was caught. now it's a celebration of the s salmon but a way to tell everybody that salmon are back. let's go back to the river and fish them because that's food we are waiting for. i get super emotional. i remember watching those photos of my grandfather hunting and fishing and catching salmon. this to me being here in the moment becomes personal. >> i hear a rumor you're looking to buy a fish. >> bourdain dress. >> you looking to get me in. >> you and me can afford it. >> i'm in. i'm in for 50% of this fish. what's the highest price paid for the first fish of the season? >> 6, 7, 8,000. >> 18. >> 18,000 euros. i'm