fred greenstein sign of princeton, there are books on campbell craig, a scholar from yale, some scholars have known this for a long time but the general public have not. it is only reason in recent years and really this year in a way that people have started looking at him again and saying, oh that is not quite the guy i thought he was. >> rose: we conclude this evening with isadore scharff canadian businessman who found add very successful four seasons hotel and resort chain. >> and the employees are the key, because if we are going to have a customer service focus had to have an employee focus. because it is through them they deliver the product. >> rose: they are the interface. >> they are. they are literally the pride, their approach to their work ethics and their passion for their job. so it was a concept of, you know, we held out, you know, many years later of what i thought we had a company could do and what i could do best which was only operate medium sized hotels of exceptional quality and to be the best. >> rose: etch thomas and isadore sharp when we continue, funding for char