. >> reporter: the owner of sprinkles, candace nelson, happens to be a judge on the food network showthe idea of a cupcake atm after having late night cupcake cravings while pregnant. it's definitely a novelty. >> i'm videotaping you with my camera. >> reporter: they eventually hope to open cupcake atms at all ten sprinkles nationwide in places like new york and washington. it's one thing for, say, a coke to pop out of a vending machine, but a cupcake, it needs tender loving care. the screen gives your view as your cupcake is retrieved by a robot arm with a suction thingy. the excitement was almost too much for this first timer. >> oh, my god, is this real? >> reporter: she was less excited about paying $4. >> $4? >> reporter: but look how the hungry hordes line up to buy them. ♪ we love sprinkles >> reporter: they're 50 cents cheaper inside, though you probably have to wait. and what if the store isn't open? you'd be surprised at some of the weird things that have come out of vending machines, from ladies nylons back in the '50s to meat, steaks and chops, and even live bait? but nigh