candace parker has been helping us on things we're trying to do on the wnba. getting involved in different things. harry kane has been helping us on teams that we're looking at, you know, football teams for america's soccer teams, football teams in with europe. it's been extremely interesting and fun so far. >> you still -- you're still involved in pickleball, right? >> yes. >> i asked the guys this afternoon the same type of question, but the, you know, all of these second and third tier as you would call them sports, and the still fixed number of eyeballs everybody is going after, and the confidence that you must have that there are enough eyeballs that can watch pickle or pidel or whatever, and this? >> right. so i think part of it is the more engagement you have of people, the more they're going to want to watch and be a part of it. it's not are we taking people away from the nba or the nfl. really what you're doing is, are you going to be able to get more people to watch these sports? what i always say is one simple thing, we've never talked about this, s