the only south korean entertainment export to make a mark in the wild in recent years you have the cape bob phenomenon of course that is korean pop songs which have exploded onto the world stage what is driving this excellence in south korean entertainment creativity. well i think we need to go back actually a boat 2 decades to the to the 990 s. when the government said when they were going to push their cultural content especially around age some fields like winter sonata and then as you mention keep up of course we recently had scion his some gung m. style which was you know the most viewed song on you tube for for some period of time and recently of course p.t.'s with their world when tour recently wrapping up so there are a couple of things those breakthroughs i mentioned and also the government support something like one percent of the government budget or a $1000000000.00 went into cultural content and really pushed that heavily you that korean wave around asia and now around the world as to who says in one of his acceptance speeches he talked about how this korean film perhaps crosse