and under capitalzation. next up a question about contracts from the owner of a marketing company. >> one of our main challenges is to get people to honor the contracts that they signed. so what we would like to know is how to maintain the relationship with the customer so they can fulfill the contract and actually see the results produced in their life and their business that they actually paid for. >> you know what is tricky is that people expect immediate results. in marketing and pr sometimes you need to wait. if he's done a six month contract and a month in they're saying i'm not seeing anyone and throw it out the window. >> if i had a chance to talk to them the question i would ask is what is it that is disappointing your client? he might say they're not getting results quickly enough. i think this is an example of where you just need to spell out what you do how you do it what people's expectations should be and what time frame. we see this question a lot. we have an entrepreneurship channel on forbes.