but i do want to say, i have had been lucky enough to have a following and to be known, cara swisher, my partner had a following and was known. we had 15 other journalists who were working for us who also all had followings in their beats. and they all came with us. so we were able to hit the ground running and it is a great question, judy, whether somebody completely unknown, even somebody twice as talented as those of us who are better known, if you are not known at all, could you have raised money and go do this, that's a great question. i don't know the answer to that. >> the great thing about medium is that there is equal access to the platform. of course, you know, it seems obvious now but gone are the days where you needed a broadcast tower or a printing press to express your views or to conduct in publish yourself. so that's wonderful. now the talent will rise. and i do agree, not everyone is going to give, scale it into a large enterprise but what's clear is all of this opportunity, all of this choice is great for consumers of the news. they have to sift through it and hopefu