it has caraway, cardemum, we use high business cuss and fennel. it was one of our favorite nerd out spirits. it's become big and popular now. it's a bartender's favorite. it's our best seller. a lot of people don't know what it is. we make an orange county orange vodka. we use local oranges. it's amazing what happens when you make a brand with really good products in, really good products out. >> they built it with three objectives, artistry, friendship and fun. kiersten excels at the fun part. >> i can get a person to buy a bottle of vodka so fast. i've made a whole group of ladies who have like 25 year long subscriptions to pbs, i have made them buy booze that they're never going to drink because i did a good tasting. >> and while she still has her day job, kiersten's title in the company is creative muse wizard owl. leading the charge as brand ambassador and number one cheerleader for the blinking owl. >> kiersten is like a best friend and best, best business partner. just so encouraging. constantly listening. extremely generous. constantly loo