with respect to cargomatic, 90% of the trucking companies out there are six trucks or less. do you get them to work together? you have to use technology or go in there and change the way business is done in general. amazon are trying to solve their own problems, and they are realizing that you have to be close to the problem in order to solve it. emily: i mentioned i get five boxes a day from amazon. maybe it is like one toothbrush in a box, or this morning i ordered straws and they are coming tomorrow. how is this economical long-term? cory: amazon loses money on shipping, nearly $3 billion per year. they seem to hold their losses or their gains right around about 1% or 2% in either direction. they recognize that this is the way they are acquiring customers over the long term. this is a business, cross every different aspect, with the exception of amazon web services, driven toward topline growth. shipping is the same way. emily: cory johnson, our editor at large. jonathan kessler of cargomatic, paul kedrosky. coming up, we will take a look at amazon studios. plus, jeff bez