carl cannon, an apprentice to original. how important in today's world is oratory in politics? >> we don't have great speechmakers anymore. not really patient enough to listen to a well crafted speech. we are now into pages and words and twitter has done it to us and our short attention span. this computer that we all carry around with us. but in the last couple of weeks we have noticed that a single word can still drive the political discussion. rush limbaugh brought the word slut back to his regret, and president obama's people made fun of mitt romney for using the word marvelous. i thought of that because when you look at linda's had, you said marvelous. it turns out obama uses the word, too, because you can do a search. then the democrats decided to make an issue of housewives. these awards you thought went away but in politics -- are words you fought with the way in politics. >> hope not any -- connection. >> this was a progression chronologically. what is the of the word -- choice? euphemism for abortion, a choice. but then ann romney, when she was accused of never workin