jon fortt in las vegas, for what degree does tim cook need to come back, circle around on privacy and security given the celebrity hack of just a couple weeks ago. >> carl, i think it will be top of mind for a lot of people especially if they have anything to say about payments. look, to the public's mind, there is no difference between apple's cloud for content, for backups, and for payments. it really boils down to trust. and apple's reputation has been based on doing things elegantly. so especially given the fact that tim cook really needed to and did just a few days ago come out and say we're making shall chan some changes with how we do security, as he rolls out ios 8, to allow increased security.hal some changes with how we do security, as he rolls out ios 8, to allow increased security.all some changes with how we do security, as he rolls out ios 8, to allow increased security.ll some changes with how we do security, as he rolls out ios 8, to allow increased security. se changes with how we do security, as he rolls out ios 8, to allow increased security. some changes with how we do security, as he rolls out ios 8, to allow increased security.some