. >> bret taylor, carl sjogreen, and ben legg.t on "bloomberg west," from music streaming, home monitoring services, you name it. google is doing it all. we look at why and what it all means when "bloomberg west" continues. ♪ >> you are watching "bloomberg west," were a focus on innovation, technology, and the future of business. i'm cory johnson, in for emily chang. google started out as a search engine and it has become a whole lot more. from search and ad technology to mobile phones with the android project. google also has projects coming out of the google x labs that read like science fiction -- self-driving cars and curing disease. we are talking about google's success, challenges, and future opportunities. >> googles international revenue is something like half of all of its revenue. google generally has much higher market share outside of the u.s. than inside. it's really important for google overall. focusing on engineering and innovation, it would be the same cost of whether it was a u.s. only company or international. t

. >> cory johnson with brett taylor and carl sjogreen and ben legg.eak to an uber executive next. ♪ >> welcome back to the best of "bloomberg west." i am emily chang. uber has launched a major campaign. the ridesharing app that is available in 44 countries and 170 cities announced the hire of david ploeff. we spoke about the new campaign. take a listen. >> this is about communication and policy in branding and strategy. we are weaving that together. we are telling a story in the city that we're going to and getting the data about all of the good that we are doing and how safe the rides are any tens of thousands of jobs we are creating every month and the economic opportunity for drivers and making sure that cities understand the progress that we represent. >> uber opened up its app to all developers. i spoke with the senior vice president how the app works. >> we are allowing third parties to get access to the uber hot form and the uber network so they can build into their mobile apps the ability to get an uber and price it and see how long it will ta