. >> at the age of 82, fran still has big dreams for the store, which she and her husband, carl sr., started 44 years ago. she takes great pride in the dedication of her three children, carl, bob and kathy. >> i don't know how many people have children that work with them and love what they're doing and have a future. it actually makes me tear up, because for them to love the business and know that it's going to pass on to them is a wonderful thing. >>> many small businesses can benefit by opting into co-ops. let's find out a little bit more by turning to this week's board of directors. adam schwartz is the founder and principal of the cooperative way. micah rosenbloom is a partner at founder collective, a seed stage venture fn fund and stella gravant designs creative team building experiences. great to see all you guys. >> great to be here. >> adam, this is interesting. we were having a conversation for carpet one, part of this collective, you have to be carpet one. what if you have your own brand and you're being clobbered by the big guys and you want to get purchasing power, can yo