and carlo rovelli with his overview of modern physics in seven brief lessons on physics. that's a look at some of the current nonfiction bestseller ors according to politics and prose bookstore in washington d.c. many of these authors have appeared or will be appearing on booktv. you can watch them on our web site, booktv.org. >> you know, one of the tenets both for military thinking and also even in the business world is you have to know your competitor or know your enemy, right? know your enemy, know your enemy, know your enemy. i mean, that has been engrained in me and, i'll deyou, lots of us that have served this country, it doesn't make any difference whether you're an intelligence officer or not, you must know your enemy. now, as i sit up here today and i dabble in the business world, know your competitor. it's the same concept, but know your enemy. if you don't know your enemy, then you cannot figure out a way to defeat them, period. i mean, it's that simple. and so we have in this book described that notion, this idea about clearly defining this idea, this ideolog