taveras started his career as a test driver at renault. by 2011, he was renault's chief operating officer, second to only carlos ghosn. en came the bloomberg interview. taveras laid out his personal ambitions. >> surprising actually. you have somebody who is the right hand and for a very successful company. didn't have any of the problems you see today saying how would you like to become a ceo and i have to leave my company, i will. >> he didn't last much longer after that. no matter, by the end of 2013 he was appointed to the top job at peugeot. he announces turnaround plan, back in the race. >> he is a ruthless cost cutter. he had to be. that is why peugeot has similar margins to bmw, but some of that has to do with restriction charges. and just experience. he has been in the industry a long time. ♪ >> if you look at the end, you can see it. we are in central paris. if you look over here you could see the former headquarters of the psa group. i said former headquarters, carlos taveras moved the headquarters to the suburbs because it is cheaper. part of a cost-cutting drive. the new headquarters is about eight miles f