carlucci's own mouth.who has to have it all, and does not understand being told that he can't have it all. that's the culture. shown in time after time, business activity after business activity, lawsuit after lawsuit. >> reporter: the floor graphics case was not unique. there were two more high-profile lawsuits, both involving companies in the in-store advertising market and both with similar allegations of unfair business practices. news america marketing settled the suit filed by velassis communications for $500 million, in another suit $125 million was paid to insignia systems inc., combined with the floor graphics payout, that is a whopping $654.5 million to settle lawsuits claiming news america dealt in unfair, unethical and even potentially illegal business practices. we asked news america marketing why it paid so much. again, the answer was simple. a number of our competitors have been unable to compete, so they resorted to litigation as a business strategy rather than compete. news america marketi