carmi: google is under mortal threat, targeting its core advertising business. if this falls under threat and google doesn't figure out how to monetize media based content, it is in a bigger world of hurt then meta would be. threatening the government with nuclear war knowing full well they will get with bigger blowback. canadians and citizens and other countries will easily figure out other ways to get the content they need and will very happily leave the metas and googles behind. jon: you mentioned ai, it is generally true that technology moves faster than legislation or new laws and that whole ai wrinkle and how that will impact news is another ball of wax. carmi: it will but the difference is the artificial intelligence community is actively calling on governments in canada and the u.s. and around the world to legislate it. they recognize the threads of unmitigated ai are more significant than they sell with social media. the tension for destruction of economic markets is larger than they have seen and they want the guardrails in place. it is unprecedented i