professor carol emslie has studied the way that alcohol has been marketed to women and has founded anence in our everyday lives. nobody thinks that marketing works on them and yet the alcohol industry is spending huge sums of money doing it. if you go into any supermarket, there's a whole array of pink drinks with shaped elegant bottles or slimline cans that are echoing the idea that some products are associated with slimness and beauty and wellness. a few years ago, we started a social media campaign called don't pink my drink, which was really to try and show the variety of cynical ways that women are marketed to with alcohol. i think quite often alcohol companies are very good at identifying trends or identifying what's being talked about, but then they really magnify it. so it's very cleverly interwoven into women's lives, using things that they're talking about already. so this idea of kind of time for self, self—care and empowerment is very much harnessed by the alcohol industry to sell to women. and the market has grown and grown for women in their 30s, 40s and 50s now. it's th