festive look, i have my christmas tie on so, obviously, talking about holiday hoopla coming up and carol lilly is here, the executive director of the main street cedar falls. day after thanksgiving. >> carol: friday, november 26th in downtown cedar falls, at 6:00 in the evening and we'll have a great series of musicians and great activities going on. >> ron: it's a great annual event and capped off by the secret arrival of santa claus and i've not been told how this is going to unfold, but you'll probably not reveal it here today. >> carol: that would be breaking news, but that today. >> ron: wonder if there will be any breaking news that night. >> carol: i don't know. >> ron: you'll have several thousand people in the heart of downtown cedar falls. and that's what main street is about. >> carol: to see what the community has to offer and holiday hoopla and bringing santa to the community is one way. >> ron: i was reading that main volunteer-driven, nonprofit organization to foster economic vitality and promote and preserve the downtown. what a downtown you have. my wife often says, wow! what