. >> carol peppe hewitt sat down with book tv while we were in raleigh, north carolina, with the helpr local partner, time warner cable. an activist and business owner, co-founder of slow money which works to finance north carolina sustainable food and farming economy. >> the book is "financing our foodshed: growing local food with slow money". the slow money was the brainchild of a man who had the idea that you could take the concept of money, a venture-capital, investments, loans, and instead of sending it off to wall street you could invested writing your local community. in particular in food. so the idea is if we slow food down you get more quality, thoughtfulness, and it is just better all-around. if you slow money down you get the same result. more thoughtful attention to where your money goes, is it doing good, harm. in particular what if you try to invest it right in your own local community? sustainable farming, businesses that support local food, the support soil fertility, what if we did that? what difference would that make it? we think it would make a huge difference. se