carol roth is a contributor at cnbc, a former banker and invester.nks for being here. >> always. >> good to see you. >> let's get to the questions. the first one is about the importance of your brand. >> as a solo entrepreneur, one thing i have a hard time with i employees to protect my brand which is actually my name. how do i find other employees that can represent myself me as the way i would myself? >> we've done this story before because it's so hard. people want you. you're the person. how do you get people to replicate you, which they can't. represent you? >> absent cloning, i think the challenge that you have to face is most people hire for skills, and i advocate hiring for values. so you can find someone with great shared values, character, work ethic i.'s very easy to teach somebody most skills. it's very difficult to teach somebody to care. i think i would refocus around the way that you're hiring and also be really clear about your value proposition so they're communicating the brand in the way you want them to. >> it's interesting, too,

carol roth is an on-air contributor at cnbc, a former investment banker and investor. much for being here. >> thank you. always good to see you, jj. >> the questions, the first one is about the importance of your brand. >> as a solo entrepreneur, one of the things i have a hard time with is hiring other employees to protect mayan brad which is actually my name. how do i find other employees that can represent me just the same as i would myself? >> we've done this story a few times because it's so hard. particularly because people want you, your name is on the sign, everyone cares, how do you get people to represent you? >> absent cloning, i think the challenge you have to face is most people hire for skills. and i advocate hiring for values. so you can find someone with great shared values, character, work ethic. it's very easy to teach somebody most skills. it's very difficult to teach somebody to care. i think i would really refocus around the way that you're hiring and then also be really clear about your value proposition so they're communicating the brand the way

we have a lot of people on hand with me, of course bill griffeth and carol roth who joins me, cnbc'scharach as well. michelle, over to you. >> the prime minister of israel confirms a ground offensive with the military has begun in the gaza strip. this is a live picture that we have from gaza. at various times you'll be able to see rocket fire as well. the israeli defense fund -- defense forces, excuse me, tweeting out that they have a large idf forces just launched a ground operation in the gra za str gaza strip, a new phase of operation protective edge. the goal is to target hamas tunnels, hamas being the militant group that's been firing rockets into israel. their goal is to target hamas tunnels that enable terrorists to infiltrate israel and carry out attacks. the pr war is definitely ongoing as well. we are told that this phase of protective edge is going to have armored corps infantry, engineer corps, artillery and intelligence combined with aerial and naval support. it is going to be big, they're going in there to try to clear out hamas and the weaponry and the rocketry that th

john is from gfi group, cnbc contributor carol roth, our own sara eisen and cnbc contributor jon najariantart things off. welcome to everybody. listen, john spelanzani, we were down sharply this morning, we came back. is it significant that we didn't close positive? how do you read the action today? >> well, i thought the action this morning was pretty good. the dip was bought very well. i think that italy actually came back fairly significantly down 2.5%. it was down about 1.2%, it closed down about 1.6%. we saw the bonds were really flight to safety bid. that came off after the auction. they were just 30s around one, two ticks either way. gold also went up initially, but it kind of hit resistance at the gob, the 130 level. so, i think all in all, it's earnings season, we go sideways. we've been going sideways for a month, and we have a lot of noise, but guys are on vacation, people are on vacation in europe. >> but here's the amazing thing -- >> a lot -- also, one last thing was today, aai, the individual investors. >> right. >> the bears two-month high and the bulls at 37. so, there's

carol. >> karl penhaul reporting to us from gaza. now let's head to the united nations where the emergency session is getting under way. richard roth is our correspondent. what might they decide, richard? >> reporter: once again they're going to be listening. this security council has not moved forward on the toughest action possible here, a resolution the way things are going, but basically here at the u.n. they will be hearing valarie amos who will talking about the carnage that's occurring in gaza. also the relief works agency where they're housing thousands, maybe more than 200,000 people from gaza in u.n. facilities. they've sought refuge there. and, of course, five to six different school facilities have been hit by israeli attacks. three other schools run by the u.n. had missiles hidden in them, presumably to be aimed back at israel. the u.n.'s command here, maybe the angryiest i've seen them. the u.n. secretary traveling, all be pointing the finger at israel. the deputy at a loss for words as the u.n. people get kill and also pounded. carol. >> you probably don't know the answer but i'll throw it to you anyway. how do the m