nike since caroline davidson developed the switch and patented in '74, nike has have been coming on strong, better advertising and marketing with kennedy and nike wins on all fronts worldwide. in europe, that's the stronghold. >> so what happens when nike's chairman and founder phil knight steps off the field so to speak? that point will come. will you feel the same way about nike and the invasion? it reminds me of the steve jobs connection. >> it's an important consideration, particularly relating to steve jobs because both were such inspirational leaders, great innovators, great entrepreneurs. phil knights built a powerful machine to take down every competitor in every sport, every category. so that machine will continue for at least a decade after phil knight steps aside and in the '70s, he's still going strong. >> yes, he is. how do you view both as investments? >> investments because of higher double digit growth at nike and increasing margins, nike will be the ultimate winner, so while adidas stock is trading at 100 today, nike is trading at about 76. by the time the next world cup c