carolyn everson, the head of advertising for facebook, but my major character is a man named michael cassen, he started a company called media link and he is a connector, a consultant, and everybody hires him, clients hire him. agencies hire him. publishing companies, google and facebook. and people hire him in part because they're insecure and full of anxiety, and he gives them a sense of security, i'll work it out, help you work it out. you want to meet the facebook people and talk to them? i'll set up meetings with them. and he does that and becomes this delish character because he is literally work used to cover politics when i was younger, his a power broker, when someone -- one of his prospective clients said to him at one point, michael, why shy trust you? you kiss everybody. and he said, yeah, but if you want a really good kisser, you hire me. >> you talked about how fast our industry is being disrupted, and we had the chance of speaking to each other at different event two weeks ago, and one of the questions, if you look at the book, about half the characters in the book, si