. >> carrie bradshaw had a drink in her hand. and we saw a film like "brides "bridesmaids" and if john belleabellwill you she was alivd throw up. and i drink because i cap. >> we are not the same. we make ourselves veryville any aniekerville veryvulnerable. if we go back to the generation of our mothers. at one point it was believed that 2 20% of american women wee taking valium. why the shift to alcohol? the cultural shift? >> the women stayed at home and it's cool to be outside and mingle. >> and the alcohol industry has a lot to do. you mentioned alco pops that were mar deathe marketed to wom. one lobbyist in washington per ever two members of congress for the alcohol industry? >> yes you get an an expert at john hohopkins and he shakes his head and says this can't be turned around. why the alcohol business is involved in social media to such a degree they are flying under the radar in terms of marketing to young people on facebook and and youtube. and they seek out that alcohol brand and then it's communicating with them like

it all started with carrie bradshaw when she was drinking cosmopolitan on in the itty. did she have to equate death, she did. but we have a female drinking culture now and i think i'm incumbent upon us making sure they tell women are market savvy. they hinders in the alcohol crutch has become a person. it's tweeting. it's on facebook. it's trying to get you as part of the community whatever the alcohol is. you're the target. that is the tobacco industry. >> host: when i read that in your book, i thought touchÉ because after i thought about it, there is a strong analogy between the two. which along with that, having been attended a tobacco conference is one of the sessions ever than are attending had to do with the marketing strategies and how they really earmarked 10 focus on groups of people. based off of what yours dimasi 15 yes women as to the alcohol industry really targeting women. but not only targeting women, but do you see them targeting more of a specific racial at the group as well, to? >> guest: you do see a huge vulnerability if you look at the data coming o

>> i don't think you can lay it all on carrie bradshaws jimmy choos. we've seen shifts in terms of entitle men. i drink because i can. i drink because men can, and i can. as the doctor was saying, democratically we're equal, but met polly and hormonally, we are not. i made myself very vulnerable. it was a big struggle to turn it around. >> ann mentioned this earlier, but historically, going back to the generation of our mothers, people who had problems, they referred to them as mother's little helpers. 20 million women were taking valium. why the shift from those drugs to alcohol? >> women stayed home, now they're not, and it's cool to be outside and to mingle as opposed to stay home. >> the alcohol industry has a lot to do with it. you mentioned the sweet drinks marketed to women and younger people, but it's also one thing that shocked me when i was reading your book is that one lobbyist in washington per every two members of the congress in the alcohol industry? that's amazing. >> you get an expert like at the center for alcohol marketing and he was