carrie sheffield and rush joining me there. we are back in just a few minutes.ng to be talking about replacing tons of your old printer ink cartilages. ceo of polaroid is with me next proud of you, son. ge! a manufacturer. well that's why i dug this out for you. it's your grandpappy's hammer and he would have wanted you to have it. it meant a lot to him... yes, ge makes powerful machines. but i'll be writing the code that will allow those machines to share information with each other. i'll be changing the way the world works. (interrupting) you can't pick it up, can you? go ahead. he can't lift the hammer. it's okay though! you're going to change the world. deirdre: old polaroid cameras bring back great memorize for some and that in mind the company is launching the new company, the polaroid snap, brings a digital concept into the world. so scott, first and foremost, what made you do this? >> well, you know, we found the consumers are very interested in instant analog photography, and we wanted to give them a modern twist of that with the polaroid snap at a pric