cartier, take it from me, it's expensive. since sig knelt is a largely consolidated player in an industry with competitive players, it has a lot of advantages. you can get strong national advertising. every kiss begins with kay as well as, i didn't touch it. sell the exclues toive merchandise, signet has a strong enough balance sheet for customers in-house credit in order to aid the purchases. it's a lot better to finance it. the industry is going really strong. it increased the house information in this country. most important, signet is to scale. e company is four times as large as the next t mpetitors to combine. it gives them this ability to do put it altogether, you got a jewelry company perfectly positioned to take market share from so many of the smaller mom and pop competitors, plus, because people still want to buy the expensive jewelry, right, you got to try it on. or like, if you are there, you are trying to sneak it and whatever, trut me. signet doesn't have to worry about someone like amazon coming in and wreckin

richard: we have cartier. bulgari. betty: and of course, fine dining. could i sample something?estaurants to choose from. but the real experience isn't just the cuisine, it's how you get to it. richard: this is what we call royal iq. betty: ok. richard: part of dynamic dining. betty: these are all the restaurants? richard: yes, it's too many for a page. if you wanted to reserve space, for example, just hit reserve and it comes up and asks you how many want, how many of you are there. betty: you can do this on your mobile phone? richard: do it on your mobile phone. betty: technology is part of what fain says will make royal caribbean stand apart from the competition. and dynamic dining is the tip of the iceberg. richard: we even track your bags. so you can look on your iphone and say, ah, my suitcase is in the elevator or it is in the hallway or it is going through security. and these kinds of capabilities, i think, are things that we probably will all look back on in a very short period of time and say, can you imagine what this was like before quantum of the seas? betty: for al

i was up in your part of town yesterday afternoon and it was interesting, cartier has moved in next toe cube site they have there. there's a big debate as to who is chasing whom, luxury goods or technology. are you part of that game? because very often you'll seem to be more of a value propositi proposition, a lower price point entry, not competing at the same price point level or the same imagery. >> i think when you see the price points in this particular store, i think you'll see there's quite substantial. not an interesting price point book by lanova. the new hp line we have in here is actually a premium line. i think you'll see some premium line goods plus our surface pro 4 and our surface book that are able to tap in to that higher price point and touch into an ecosystem that candidly we haven't been able to participate in in the past. so this gives us a broader praise to play. i want everybody to come on out and see this experience. >> and to what extend will you roll out this in other major cities perhaps around the world if any? >> well, we're opening up in sydney, australia,