in terms of operations, there are several staff members, 2 of which are here today, caryn [inaudible] executive director and genie hunt gibbon who is marketing and quhunication manager. in terms of service areas they center 3 main areas that are clean and safe, marketing advocase [inaudible] and management and operations. in terms of the bunch marks we reviewed during the process we looked at 4 items. the first being whether or not their budget amount is in alignment with the management plan, the second is whether union square business improvement district collected 1 percent of [inaudible] whether the various between the budget amount and actual spent for the district were within 10 percent points and whether it business improvement district is indicating what amount they'll care ato the next fiscal year. for bench mark 1, union square business improvement 11-12 and 12, 13, were exceeding the amount in what they allocated to marketing [inaudible] this is attributed to their success in collecting non assessment grant dollars for 2 major street scape improvement projects in the distric

. >> reporter: native new yorker caryn davies said it was about time women rowers turned the tide on a centuries-old tradition in great britain. do you feel like you're taking part in a bit of history here? >> absolutely. yeah. >> reporter: you do? >> yeah. >> reporter: for 160 years this stretch of the themselves river has been the battleground of the boat race between oxford and cambridge university's men's teams. for nearly 90 years the women's race had been banished to a backwater until now. >> ready up! >> reporter: the demand for equal rights came from its news sponsor, newton investment management and its c.e.o. helena morrissey. >> well, yeah, because as a little girl i grew up watching the men's boat races and i'll always call it now and i didn't really think where were the women and now i realize just how important it is to have a quality in the fort sportand in the business world. >> reporter: a rather modern concept here as davies has learned. >> women's sport is-- it's just plain not equal, at least not the way it is in the states. so it was a real eye-opener coming here