i'm thinking of people like casey davis. whole account is basically getting people through the slog of every day in the home. if you're drowning in dishes or laundry and something that you can't get through that, she has like practical, you know, step by step guides. she talks about things like, you know, creating a beautiful laundry room as not an act of good motherhood, but as an aesthetic hobby and making the connection between aesthetic hobbies and actual mothering. it's like a really useful framework, but she's just one of the many momfluencers, but, yeah, there are so many momfluencers providing resources where otherwise they would be hard to come by. mia o'malley is a momfluencer and hundreds of fat care providers, and when it comes to fertility and birth trauma. these are like real, concrete ways to make mothers lives better that would not be easily accessible were it not for social media. >> yeah, i love that. can you talk a little bit, too, about the ethics of commodity on your children on the internet? >> i didn't