here are "new york times"te hnology report mike isaac and editor casey newton. welcome. mike, i know that you have been reporting on how hate prolifer rates online. you think graham is an example. when you searched for anti-semitic content on inogtagram after the syn shootk, what did you find? >> the surprising thing i gss about the moments directly after the shooting is we didn't have to look that hard to find anti-semitic content on instagram. all we did, my colleagues and i started type in fairly nonoffensive words like, you know, we wrote jews or judaism or sort of anything related to the events of -- over the weekend, and one of the first hashtags that came up was hashtag jews did 9/11 which is, now, insane and completely not related to the events that went on. >> claiming jews were behind the september 11th attacks? >> exactly. and the problem for instagram is that this stuff, every time a major news event happens or in this case a tragedy, people who are trying to troll these platforms can just start flooding the zone with a bunch of super messed upco ent, basical

the reaction from a lot of people, i think they've kind of misread the room on the situation, as casey newtonote in a news letter he does about social media. the backlash has been kuwait stro -- quite strong in terms of picking. this is a circus, i've said it many times and the media has covered it like it was a serious thing. i was like this is just a three-ring circus that there's going to be 146 losers and two winners, or one winner, really, in this case two winners. no matter what happens here it's not a good look for amazon to attract this much attention, even if they're providing jobs. one, they get tax breaks, a tax break from a trillion dollar company owned by the world's richest man. and secondly, there's all these other cities that lost out. there's a lot of recriminations and questions about tax breaks and looking at amazon and its power. it's attracted a lot of negative attention, this decision. >> so negative attention. but besides a p.r. disaster, what does amazon do? >> they're not going to change their decision. they're going to keep what they're done. i would have done it in