breaking it down is casey newton, platform editor and cnbc contributor.re hbo max is hiking prices, reports of youtube launching freed ead -- i don't understand what fast channels are maybe you can help demystify this for us. >> it is like every single entertainment company wants to become the same entertainment company. people started in advertising or live tv, they want to get into streaming and companies that started in streaming, they want to add advertising, re-create the cable bundle that's what netflix is trying to do with its partnership with microsoft. i see the underlying driver being inflation happened, rates went up and streaming which looked like the life raft, everyone was going to sail away on into this bright and beautiful future, turned out to be a money pit point out, we're looking at the screen, point out which company is doing fantastically disney fired the ceo netflix has its stock in the toilet warner bros. discovery, which owns hbo max is struggling as well peacock is losing billions of dollars. paramount can't talk about it. everyo